The Story
Why it exists.
The beginning
Xerjoff, the Turin-based Italian house, treats each fragrance as a sculptural object. Torino23 arrived in 2023 as part of the brand's ongoing partnership with the Nitto ATP Finals, professional tennis's marquee season-ender. The house built this fragrance to translate something specific: the tradition, the polish, the quiet confidence of elite sport distilled into scent form. Every note choice reflects that ambition, from the opening spice to the lasting woody base.
The note selection follows a philosophy of deliberate contrast. Bergamot and nutmeg open with a brightness that feels kinetic, like a first serve. The floral heart then shifts the energy to something more sensual and composed. The woody, musky base grounds the experience, ensuring the fragrance lasts like a good match, leaving a memory rather than just noise. Cashmere wood and cedarwood provide the structural backbone, while amber and musk add the finishing softness that makes the scent wearable across occasions.
The evolution
The opening introduces bergamot alongside rose, nutmeg, and cardamom, a combination that reads as both brisk and warm. Within minutes, the heart takes over, dominated by neroli, jasmine, tuberose, and ylang-ylang. This white floral surge feels lush but controlled, never tipping into cloying territory. The drydown gradually reveals cashmere wood, musk, patchouli, amber, and cedarwood, creating a trail that is creamy, woody, and intimate. The arc moves from athletic crispness to elegant bloom to quiet residual warmth.
Cultural impact
Torino23 exists at the intersection of luxury fragrance and elite sport. As part of the Nitto ATP Finals collection, it represents a bridge between two worlds that share an obsession with precision, tradition, and excellence under pressure. The fragrance has found an audience among people who appreciate both the heritage of white florals and the specific elegance of the occasion it represents. Tuberose and jasmine open with a creamy, heady presence that feels opulent and theatrical. The spicy heart of nutmeg and cardamom keeps the florals from becoming overwhelming, adding warmth and dimension that evolves as the fragrance settles.
