The Story
Why it exists.
The beginning
Wide Society describes Up in the Air as the smell of sinking into a classic leather club chair with dimmed lights. Perfumer Alexandra Monet took that image and worked backward from it, toward the exact combination of notes that would make someone want to stay. The brief was sensory, almost cinematic: leather that feels worn in, not new. Rum that doesn't assault. Warmth that invites rather than demands. It launched in 2018 as Wide Society's first public offering, part of a rapid-fire series of scent vignettes that defined the brand's approach, each fragrance a moment, not a statement. Up in the Air was the opening chapter: the scent of arriving somewhere comfortable and deciding to stop moving.
What makes this composition work is the way the sweetness doesn't fight the leather, it feeds it. Plum and rose in the heart layer softens what could have been an austere drydown, making the leather read as warm rather than harsh. The red chilli and birch wood add an unexpected mineral edge that prevents the whole thing from becoming a cliché. Ambrette, musk mallow, grounds the base with something almost animalic, almost skin-like, without tipping into aggression. It's a carefully calibrated balance: sweet enough to attract, dry enough to last. The saffron in the opening doesn't announce itself loudly; it whispers, then lingers in the background as the rum fades.
The evolution
Rum arrives first, sweet, almost sticky, with a faint burn that signals intent. The saffron slides in beside it, adding warmth without heat. You've got maybe twenty minutes of this before the plum takes over, and with it, a sudden sweetness that feels like a door opening into another room. The rose follows, soft and slightly wilty, as if someone left flowers in a glass of water. The artemisia keeps everything from getting too precious, a herbal bitterness that reads as grown-up. Then the leather comes. Not the sharp, acrid leather of the opening, this is warm, supple, the kind that comes from years of use. Tobacco and vanilla wrap around it, and the birch wood adds a faint smokiness that makes the whole thing feel like a room someone actually lives in. The drydown is where this fragrance earns its name. It doesn't announce itself. It settles, stays close, and lingers the way good conversation does. Eight to ten hours on most skin. The next morning, there's a faint trace of leather and vanilla on the wrist, the ghost of an evening.
Cultural impact
Wide Society built its reputation on restraint and narrative clarity, fragrances that tell stories without shouting them. Up in the Air, as the brand's debut, established that template: a leather that doesn't demand attention, a rum note that doesn't assault, warmth that invites rather than insists. The fragrance has found its audience among wearers who appreciate nuance over volume, people who want a scent that feels like a room they've been before rather than a new product to evaluate.



















