The Story
Why it exists.
The beginning
Jeke is the result of Josh Lobb’s long‑standing belief that true warmth comes from the heart of a fragrance rather than from fleeting citrus topnotes. He chose tobacco as the anchor, a material he calls “the soul of the scent”, because it can convey a smoky, resinous presence without the need for a typical opening. Benzoin was selected for its sticky, sweet balsamic quality, labdanum for its amber resin depth, and patchouli for its earthy grounding, all of which fit the Slumberhouse ethos of handmade luxury. The goal was to craft a perfume that feels both raw and refined, eschewing the usual perfume hierarchy in favor of a single, powerful core.
Josh Lobb’s decision to forgo a top note reflects his belief that true warmth originates from the heart of a fragrance rather than fleeting citrus bursts. He selected tobacco for its robust, smoky presence, benzoin for its sweet, sticky balsamic quality, labdanum for its rich amber resin depth, and patchouli for its earthy grounding that keeps the composition from floating away. Tog ether these notes form a cohesive core that feels both raw and refined. Pairings like a dark wool coat, a leather bag, or a quiet evening fire align with the fragrance’s grounded, smoky character.
The evolution
From the first spray Jeke thrusts the wearer into its core because there is no distinct opening. Tobacco unfurls immediately, filling the space with a dry, slightly hickory‑like smoke. Within minutes benzoin begins to radiate its sweet, caramel‑like balsamic note, wrapping the tobacco like a warm blanket. Labdanum follows, delivering a rich amber resin that deepens the honeyed warmth and adds a viscous quality. Patchouli weaves through these elements, its earthy, woody pulse grounding the blend and preventing it from becoming overly sweet. As the hours pass, the tobacco recedes, leaving a lingering echo of benzoin on the skin. The final stage is dominated by patchouli, which settles into a quiet, earthy afterglow that endures for the remainder of the day. The overall arc is linear and unapologetic, moving from a bold tobacco‑forward burst to a subtle resinous after‑breath.
Cultural impact
Since its 2022 debut, Jeke has become a touchstone for fans of bold, spirit‑driven scents. The niche community praises its unapologetic whiskey‑rum opening and the way the sweet honey‑caramel heart tempers the smoky backbone. Its strong projection and above‑average longevity have sparked lively debates, cementing its reputation as a polarizing yet beloved winter staple among collectors who seek out daring, unconventional compositions.


























