The Story
Why it exists.
The beginning
The mermaid is one of the oldest myths humans tell. Part human, part fish, a creature from the threshold, the place where one thing becomes another. Prima Materia built an entire philosophy around this kind of transformation: base matter into gold, curiosity into craft, seven years of laboratory patience into a single release. 111 Mermaids is the house's attempt to translate that mythic creature into something you can wear. Not a literal interpretation. Something stranger. The brief seemed simple: ocean, florals, warmth. What Gérard Anthony delivered is less obvious, a fragrance that smells like the moment before you jump in, not the dive itself.
Star anise is the left turn that makes this work. On its own, it's sharp, almost medicinal, the kind of note that either pulls you in or makes you flinch. Here, it opens the composition with a jolt of spice that prevents the lemon and pink pepper from reading as just another fresh-citrus opening. The anise earns the name. Without it, this is a pleasant marine floral. With it, the fragrance has a nerve. The marine heart isn't the expected oceanic laundryfreshness, it's lotus and peony sitting above a damp mineral base, the smell of water plants rather than water itself. The tonka and benzoin anchor the whole thing in warmth, which is what keeps it from reading as cold or detached.
The evolution
The first spray hits with star anise, unexpected, almost confrontational. Some people reach for their wrist immediately. Others lean in. Within five minutes, the lemon arrives and softens it, pink pepper adding a faint prickle. This is the transition phase: the sharp gives way to bright. The heart announces itself around the twenty-minute mark. The marine note isn't the typical syntheticaquatic, it's wet stone, sea lettuce, the mineral smell of a tide pool. Peony rises through it, round and lush. Lotus keeps it cool. This phase lasts the longest: three to four hours on most skin types, moderate sillage that stays close unless you've applied heavily. The drydown arrives quietly. The marine fades first, retreating into memory. What's left is benzoin resin, tonka warmth, sandalwood that lingers close to the skin for another hour after everything else has gone. On fabric, it can last into the next day, faint, sweet, a ghost of the beach.
Cultural impact
111 Mermaids landed in 2021 during a cultural moment when consumers were seeking niche fragrances with genuine personality over mass-appeal florals. Prima Materia positioned the fragrance as part of an alchemical concept line, tapping into the growing appetite for storytelling in perfumery. The star anise note especially resonated in online fragrance communities, sparking conversations about ingredient boldness in mainstream versus niche markets. As Prima Materia's debut collection gained traction, 111 Mermaids helped establish the brand's identity around handcrafted presentation and unexpected note combinations.


























