The Story
Why it exists.
The beginning
Heich launched in 2024 from Prestige, Beauty Has a Secret. Bhupinder Singh Badh Sunny created its aromatic profile from a compact, lucid set of materials. The composition begins with thyme, mint, lemon, and basil, then gathers lavender, rosemary, and jasmine around a base of ambergris and musk. Its inspiration comes from the Forest Collection, a series explicitly connected to the greenery of Salalah. The result is fresh and herbaceous, with citrus brightness, leafy green notes, cool florals, and a soft musky base that gives the fragrance a clear, elegant structure.
What makes Heich interesting is the conversation between opposing kinds of freshness. Lemon brings sharp light, while thyme and basil add a greener, more culinary edge. Lavender and rosemary introduce aromatic depth without turning heavy, and jasmine places a clean floral accent inside that herbal frame. Ambergris and musk then change the temperature, giving the clean greenery a soft, skin-like finish.
The evolution
The first impression is brisk and articulate. Lemon cuts through thyme and mint with a bright, juicy lift, while basil lends a leafy, almost culinary snap. Together, these opening notes create a lively green-citrus accord with a crisp herbal edge. As the bright material recedes, lavender and rosemary take over, making the fragrance feel cooler, taller, and more herbaceous. Their green, lightly camphorated character is softened by jasmine, which slips through with clean white floral softness and keeps the middle from becoming overtly medicinal. The drydown is quieter but never blank. Ambergris adds subtle mineral warmth and depth, while musk settles close to the skin with a rounded, skin-like softness.
Cultural impact
Heich draws its inspiration from the Forest Collection, which is explicitly connected to Salalah and its greenery. That natural reference gives the aromatic composition a fresh, leafy character, reflected in the opening combination of thyme, mint, lemon, and basil. As the scent evolves, lavender, rosemary, and jasmine introduce a cooler herbal heart, followed by the soft warmth of ambergris and close musk. The fragrance offers an accessible point of discovery for anyone drawn to green, citrusy, herbaceous compositions with a clean floral center.
The House
Prestige - Beauty Has a SecretPrestige, Beauty Has a Secret is an Oman-based fragrance house associated with Art of Fragrances LLC. Its catalogue spans woods, spice, floral, tropical, and aromatic compositions, with releases including Spicy Luban of Salalah, Damascus Rose - Oud, Havana Vanilla, Fruits of the Caribbean, and Cashmeran Wood. The brand presents perfumery as an expression of place and mood, drawing on names and references from Salalah, Damascus, Havana, and the Caribbean. Available information does not identify the perfumers behind these compositions or provide a complete, independently verified account of the brand's early history.
The Creator
Bhupinder Singh Badh SunnyBadh’s work favors materials with a clear sense of origin, including flowers, resins, woods, and traditional Indian perfume ingredients. His compositions are presented through the language of place and historical narrative, with each material chosen to retain personality and t…
