The Story
Why it exists.
The beginning
In 2019, Pantone declared Living Coral its Color of the Year, a shade that sat between warmth and cool, between precious and playful. The fragrance by Perfume.Sucks takes its name and its mood from that decision, translating a color trend into something you wear. The concept: platinum and orris, that rarified classical pairing, pulled into a different direction entirely by gourmand elements. Peach. Ethyl maltol. Cotton candy warmth, arriving without warning. Andreas Wilhelm chose to pair the expensive, the formal, the dignified, with the sweet and the accessible. Most formulators would temper one against the other. He let them stand together.
What makes this composition unusual is the sustained presence of orris root across every stage of the pyramid. Top, heart, and base, it never fully leaves. Most fragrances introduce orris as a fleeting opening, a powdery greeting before warmer materials take over. LIVING CORAL keeps returning to it, building density and texture as the hours pass. The ylang-ylang, present in the heart, brings a tropical sweetness that could easily tip toward cloying, but the white amber and the cool, almost mineral quality of the orris keep it upright. It's that balance between confection and composure that makes the formula interesting. Not sweet enough to dismiss, not restrained enough to ignore.
The evolution
The opening arrives powdery and cool, orris asserting itself immediately with a violet-iris softness. There's no sharp transition, the white amber arrives within the first minutes, wrapping the orris in something warmer and slightly resinous. The heart phase introduces ylang-ylang's tropical richness alongside jasmine, and here is where the fragrance earns its name: the peach note and the ethyl maltol create a cotton-candy warmth that sits beneath the florals without overwhelming them. The hand-off happens gradually, the ylang-ylang eventually recedes, but the orris doesn't. It deepens, taking on a more textured, almost earthy quality as the base settles. The drydown is amber and peach, warm and close, with the orris still present, quieter now, but refusing to disappear. On fabric, the projection softens and the sweet elements become more pronounced. The ethyl maltol lingers. A faint warmth remains the next morning.
Cultural impact
Within the niche fragrance community, Perfume.Sucks carved out a specific audience: people allergic to mythology and overwrought brand storytelling. LIVING CORAL sits at an interesting intersection in that world, classical enough to appeal to iris enthusiasts, sweet enough to draw in those who might not otherwise go for an iris-forward composition. The combination of cotton candy warmth and powdery iris gives it a contemporary character that bridges niche and accessible. Andreas Wilhelm's stated intent was always to let the formula speak: no narrative, no celebrity, no travel mythology. The fragrance either works or it doesn't, and for those who connect with it, the lack of pretense becomes part of the appeal.
The House
Perfume.SucksPerfume.Sucks is a Swiss niche fragrance house launched in 2017 by veteran perfumer Andreas Wilhelm. The label adopts a blunt, internet‑style name to signal a focus on scent rather than marketing hype. Its catalog consists of sprayable alcoholic solutions that bear alphanumeric codes instead of conventional perfume titles. The brand’s modest packaging and direct communication aim to let the fragrance speak for itself.
The Creator
Andreas WilhelmWilhelm demonstrates fearless willingness to explore unconventional notes and combinations—petroleum accords with oud, raw gourmand materials, green themes that even his wife finds challenging. His portfolio spans extreme diversity: the masculine boldness of patchouli-spice in…
