The Story
Why it exists.
The beginning
Ojar draws its identity from Oman, from the Dhofar mountains and centuries of incense culture. For Infusion Velours, perfumer Jordi Fernández worked with that heritage, hojari frankincense, grade-A oud, but asked a different question. What if the deep, resinous tradition of Arabian perfumery met the bright, fruity signatures of Western composition? Infusion Velours launched in 2022 as an answer. The name itself is the concept: velours, velvet. A soft material, unexpected in this context. Fernández built the fragrance around that tension, traditional ingredients, contemporary effect.
The note structure is unusual because oud appears twice, in the heart and the base, as both the bridge and the foundation. The red fruits up top (blackberry, raspberry) create an almost tart opening, bright where oud is usually dark. Then cedar and oud arrive together in the heart, smoothing the transition. By the drydown, frankincense and patchouli push the oud toward smoke without ever letting it go animalic. It's a composed oud. An oud that knows its manners.
The evolution
The opening salvo is tart and bright. Blackberry hits first, almost acidic against the black pepper and cinnamon warmth. For the first thirty minutes, it's a fruit-forward fragrance that could fool you entirely, no hint yet of what's underneath. Then the handoff. Raspberry and cedar arrive, and the oud begins its slow emergence. Not a bombastic entrance. More like a guest who takes their time being noticed. The drydown is where it earns its name. Frankincense curls upward, patchouli grounds everything, and the oud settles into a warm, smoky residue that lingers close to the skin. On fabric, the projection lasts well into the evening. On skin, it announces itself for hours before becoming intimate. The next morning, there's still something there, a soft trace of resin and wood on the wrist.
Cultural impact
Infusion Velours occupies a specific niche: the oud wearer who wants proximity without commitment. The berry notes make it approachable in a way that pure oud compositions aren't, which has made it a common recommendation for people new to resin-heavy Middle Eastern perfumery. On fragrance communities, it surfaces consistently alongside Initio's Side Effect and Oud for Greatness, perfumes that share the same project: making oud feel modern rather than ancient.
