The Story
Why it exists.
The beginning
Capricho #BeMyself arrived in 2017 with a simple thesis: authenticity sells, but it also smells. Christelle Laprade built this fragrance around a tension that O Boticário understands better than most, the gap between what fragrances promise (transformation, seduction, power) and what most people actually want from a scent. They want it to feel like them, only better. The name does the work of an entire manifesto. The hashtag is the brand's argument. The juice is the evidence.
What makes Capricho #BeMyself interesting isn't any single note, it's the way coconut and vanilla anchor the florals. Most tropical florals lead with the flowers and let the base support. This one leads with warmth and lets the jasmine, violet, lilac, cyclamen, and rose arrive like old friends at a familiar gathering. The bergamot and mandarin in the opening are brief, a flash of citrus brightness that clears the way, then steps aside. The real story is in what stays: that lactonic, powdery, sun-warmed core that makes the whole composition feel lived-in rather than constructed.
The evolution
The opening lasts maybe ten minutes. Bergamot hits first, sharp, clean, almost startled. Then mandarin softens it before the florals take over. Jasmine and rose arrive together, but the cyclamen and lilac are the real architects here, adding that fresh-green undertone that keeps the sweetness from cloying. By the 30-minute mark, coconut becomes the dominant impression. Not the sunscreen kind, richer, creamier, closer to coconut milk than coconut oil. The vanilla underneath starts to assert itself around hour two, blending with cedar and sandalwood into a warm, woody base that doesn't compete with the florals above. The drydown is intimate: musk, vanilla, and wood that stays close to the skin for another three to four hours. On fabric, it lingers into the next day, faint, sweet, forgiving.
Cultural impact
Capricho #BeMyself occupies a specific space: warm enough for the kind of person who finds most florals too sharp, sweet enough for someone who thinks vanillas are too heavy. It's the fragrance that Bridge and Malbec buyers grow into when they want something softer. In the Brazilian market, it's positioned as an everyday luxury, not aspirational, but attainable. The #BeMyself naming convention suggests a brand that understands its audience wants self-expression without performance.
