The Story
Why it exists.
The beginning
Falcon Leather started with a question: what does a falconer's glove smell like? Not metaphorical leather. Not abstract suede. The actual glove, worn, worked, saturated with the smell of repeated use. Aurélien Guichard, the seventh-generation Grasse perfumer behind Matiere Premiere, wanted to translate that specific leather into something wearable. The answer was Finnish birch tar, a vegetal leather material that captures leather in its most honest, uncompromising form, the smooth grain and the suede reverse, both at once. Saffron was added to amplify and sharpen. The rest built itself around that single conviction.
Five materials. That's the entire pyramid. Saffron, Spanish labdanum, Finnish birch tar, agarwood, and Siam benzoin absolute. In an era where niche fragrances pile accord upon accord to create artificial depth, Falcon Leather does the opposite, it strips everything back until only the essential remains. The Finnish birch tar isn't just a note here; it is the fragrance. Everything else exists to frame it, amplify its contradictions, and send it on its way. The result is a leather that behaves like leather should: mineral, smoky, slightly animalic, warm where it needs to be and sharp where it earns it.
The evolution
The opening lands without apology. Saffron and labdanum arrive together, the saffron metallic and almost medicinal, the labdanum dark and resinous, carrying a leathery warmth that sets the tone immediately. Neither is polite. Neither apologizes. The first twenty minutes are an announcement: this fragrance knows exactly what it is. Around the half-hour mark, the Finnish birch tar takes over. Here is where the magic happens. The tar reveals both sides of leather simultaneously, the smooth, burnished surface of a well-maintained glove, and the darker, tarry, almost smoky underside that speaks to fire and earth and use. The transition isn't gradual. It arrives like a decision. By the third hour, the oud and benzoin settle in. The oud brings its deep, dark woodiness, not the sweet, commercial oud of mass-market releases, but something with actual weight. The benzoin softens the edges just slightly, adding a warm, vanillic resin that makes the drydown feel less like a leather sample and more like skin that happens to smell incredible. On skin, this lasts.
Cultural impact
Falcon Leather arrived during a period when niche perfumery was challenging mainstream leather conventions. Leather fragrances have a long history rooted in work gloves, riding tack, and the masculine Oriental perfumes of the 1970s. The 2019 release positioned itself at a moment when a new generation of collectors sought out fragrances that felt authentic rather than polished. Matiere Premiere's founding philosophy, emphasizing transparency in raw materials, resonated with an audience that had grown skeptical of traditional fragrance marketing. The Finnish birch tar accord, typically associated with Russian leather traditional perfumery, found a new context in a contemporary niche house.
The House
Matiere PremiereMatiere Premiere is a French niche fragrance house founded in 2019 by seventh-generation master perfumer Aurélien Guichard. Based in Grasse, the historic heartland of French perfumery, the brand takes its name from the French phrase for raw material, signaling a philosophy built around the purity and provenance of individual ingredients. Matiere Premiere stands apart as the only fragrance house whose founder cultivates his own botanical ingredients, growing Rose Centifolia, Tuberose, and Lavandin on his land in the Grasse region under organic farming conditions. The house has grown from its initial six-fragrance collection to 19 perfumes, spanning core eau de parfum lines and the more concentrated Extrait de Parfum collection introduced in 2024. Distribution has expanded to over 50 countries through approximately 400 retail partners including Harrods, Liberty, and Saks Fifth Avenue. In 2024, Kering Beauté acquired a minority stake in the company, though the founders, including Guichard, Cedric Meiffret, and Caius von Knorring, retain majority ownership. Each Matiere Premiere fragrance centers on a single exceptional natural material, expressed at high concentration to reveal its true character and create a distinctive sillage.
The Creator
Aurélien GuichardAurélien's style could be described as refined and elegant, with a focus on natural ingredients. He often uses roses, a nod to his family's history, but he isn't limited by tradition.
