The Story
Why it exists.
The beginning
Roma Fiori Bianchi takes its name from Fiori Bianchi, the first fragrance Laura Biagiotti released in 1982. It arrived as part of the Roma Collection, a line named after the Italian capital and built around the idea that scent, like architecture, shapes how we move through space. The brand treats fragrance as spatial experience, arranging notes the way a designer arranges lines on a runway. For this 2023 reinterpretation, perfumer Nathalie Lorson was given a clear mandate: honor the original's spirit while pushing it somewhere fresher and more intoxicating.
The white florals do the heavy lifting here, gardenia leading with its full, almost creamy presence, jasmine adding sophistication, violet bringing a powdery softness that keeps everything from feeling too heavy. The almond note is the structural surprise. It doesn't announce itself loudly, but it threads through the heart, giving the florals an edible quality, a warmth that keeps the composition grounded instead of floating away into pure abstraction. The pear in the opening and the tonka in the base both support this nuttiness, creating a cohesive sweet-almond thread from start to finish.
The evolution
The opening is crisp and sparkling, pear's fruitiness paired with bergamot's citrus brightness, softened by spikenard's subtle earthiness. For the first hour, this is a clean, refreshing entrance. The heart takes over around the one-hour mark and holds for the next three to four hours: white florals in full bloom, gardenia dominant, jasmine and violet painting in softer shades around it. The almond keeps the florals from feeling precious, a quiet counterweight that makes the heart read as creamy rather than delicate. By hour five, the florals begin to recede and the base steps forward: tonka bean's sweet warmth, musk's soft intimacy, sandalwood's creamy woodiness. The final drydown is powdery, warm, and close to the skin, the kind of presence you notice when someone leans in.
Cultural impact
Laura Biagiotti built her house on a vision of Italian elegance that prizes femininity, craftsmanship, and timeless sensuality. The original Fiori Bianchi in 1982 reflected that era's embrace of opulent white florals as a signature of luxury. The 2023 reinterpretation arrives during a renewed appreciation for vintage aesthetics in modern perfumery, with consumers seeking fragrances that carry heritage and romanticism. The Roma Collection itself has become a pillar of the brand's identity, representing the city as a source of creative inspiration.
