The Story
Why it exists.
The beginning
Korloff introduced In Love in 2013 at TFWA Cannes. The launch placed it alongside Korloff Gold, giving the house two distinct feminine expressions for different moments and moods. The fragrance opens with peony's powdery softness and pink pepper's clean spice, creating an inviting fresh floral start. As the top notes recede, the heart reveals rose, ylang-ylang, and jasmine sambac gradually unfolding, deepening the composition into something richer. The base anchors everything with papyrus and oud, their dry, smoky character creating an intimate foundation while tonka bean softens the edges.
What makes In Love worth knowing is the papyrus-oud combination in the base. Both are materials that smell like memory, smoky, slightly dry, the scent of something burned but not destroyed. The tonka bean absolute softens the edges just enough to keep it approachable without making it a skin-scent for people afraid of their own presence. It's a composition that rewards wearing, the structure only becomes clear once you've lived through the drydown and found yourself still smelling something interesting.
The evolution
The opening is the most obviously beautiful part. Peony's powdery softness and pink pepper's clean spice arrive together, creating a freshness that reads as immediately appealing without being generic. The heart takes longer to show itself. Rose, ylang-ylang, and jasmine sambac don't burst through, they bloom gradually, filling the space left by the fading top notes until the composition feels whole and continuous rather than staged. The transition happens over the first hour, with each phase acknowledging the last. By the time the base arrives, patchouli and oud anchor everything with an earthy, resinous weight that papyrus frames as dry and smoky rather than sweet. The tonka bean emerges last, quietly sweet in the deep background, tying the whole structure together without ever becoming the loudest voice in the room.
Cultural impact
In Love is an oriental-floral feminine fragrance launched in 2013, with actual depth in the base. The emphasis on natural raw materials and a structure that rewards wearing rather than instant evaluation positions it for someone who approaches fragrance as a personal language rather than a public announcement. The composition builds warmth through unexpected material combinations, creating an intimate, dusty quality that distinguishes it from typical oriental fragrances.
