The Story
Why it exists.
The beginning
JIN U takes its name from an ideogram composed of gold and jade. In Chinese tradition, these elements represent wealth and virtue. Maurizio Cerizza built this fragrance around the idea of energetic spirits, people with initiative, willing to take risks, resolute and friendly, despising routine. The fragrance itself is the olfactory translation of that energy: a composition that opens bright and stays that way, refusing to fade into background noise.
The pairing of Bulgarian rose with herbal materials like rosemary and myrtle is unusual. Rose typically suggests softness or romance, but here it sits beneath a dense Mediterranean brush that gives it weight and an almost spicy undertone. The blackcurrant in the top adds a tartness that keeps the citrus from feeling like a generic fresh cologne. It's a fragrance that works harder than it needs to.
The evolution
The opening announces itself immediately, blackcurrant, tangerine, bergamot, and orange arrive together in a rush that doesn't wait. For the first 15 to 30 minutes, it's all brightness and momentum. Then the hand-off begins. The citrus doesn't disappear, but it steps back as rosemary and myrtle move forward, followed by Bulgarian rose and cypress. The herbal heart takes over for the next 2 to 4 hours, with the rose adding unexpected warmth beneath the green complexity. The drydown is where the patience pays off. Vanilla gradually surfaces, blending with moss and amberwood into something warm and close to the skin. It stays there for hours.
Cultural impact
The bilingual naming convention, Italian primary title paired with Chinese character subtitle, is the house's signature. Energia Di Giada embodies the energetic spirit the brand describes: willing to deal with risks, resolute, friendly, despising routine. Within the niche fragrance landscape, it occupies a cross-cultural space that few houses attempt, translating that spirit into a Mediterranean herbal-citrus composition that works across seasons.
The House
JijideJijide is an independent niche fragrance house based in Milan. Founded by a group of friends with roots in both China and Italy, the brand approaches perfumery as an ongoing conversation between cultures, creative traditions, and individual perspectives. Each fragrance emerges from collaborative dialogue, translating diverse influences into olfactory compositions that bridge Eastern and Western sensibilities. The house operates from a creative studio in Milan, where the founding team channels cross-cultural exchange into scent creation. Jijide's portfolio spans multiple collections, including the 2021 Dialogue Collection featuring fragrances with both Italian and Chinese titles, alongside newer releases such as Terra (2024), Fuoco (2024), and Oltre (2025). The brand maintains an artistic rather than commercial focus, releasing limited formulations that reflect its dialogic creative philosophy.
The Creator
Maurizio CerizzaCerizza's work reflects the discipline of the Roure method he absorbed early in his career. He favors working with natural materials, drawing on his family's deep expertise in extraction and distillation to inform every creation.
