The Story
Why it exists.
The beginning
Bem-Me-Quer com Encanto arrived in 2018 as part of Jequiti's Fantasy World Collection, a line built around playful storytelling and youthful charm. The name itself, "bem-me-quer," is a Brazilian Portuguese term of endearment, something close to "sweetheart" or "darling," the kind of word a grandmother drops at the end of a phone call. "Com Encanto" adds the word for "charm" or "enchantment," rounding out the fairytale framing. The Fantasy World Collection draws on exactly that territory: imagined places, gentle magic, the soft wonder of childhood stories. Jequiti, a Brazilian brand that built its catalogue around accessible, emotionally direct scents, released this composition as part of that storytelling tradition.
What makes this composition interesting is the licorice note sitting in the heart. Here, the licorice introduces a subtle herbal edge, a faint anise coolness that gives the sweetness structure. It keeps the composition from dissolving into pure sugar. The caramel-vanilla base is textbook gourmand territory, but paired with that licorice hinge, it gains dimension. Lily of the valley adds a green, dewy lift to the heart, the only moment where the fragrance reaches for something beyond confection.
The evolution
On skin, the raspberry arrives fast, bright and almost jammy, carrying a touch of mandarin zest that sharpens the fruit into something less syrupy and more like a tart candy shell. The first 15 to 20 minutes are the loudest the fragrance will ever be, and that loudness is measured in sweetness, not projection. It announces itself to the wearer more than to anyone in the room. As the fruit fades, the licorice and lily of the valley take over, and the composition shifts from candy to something softer, almost like the herbal coolness of black licorice left in a warm pocket. The green edge of the lily keeps the sweetness honest. This middle phase lasts roughly an hour and a half before the caramel and vanilla settle in. The drydown is where Bem-Me-Quer com Encanto does its best work. The vanilla is warm, the caramel rounded, and the whole thing reads like a dessert that has cooled just enough to eat slowly. It stays close to skin through the next several hours, a quiet sweetness that clings to clothing the next morning.
Cultural impact
Bem-Me-Quer com Encanto sits within Jequiti's broader catalogue of wearable compositions, carrying the brand's directness: no pretense, no rare ingredients, no concept piece. Just a sweet, wearable scent built for the everyday. It fits comfortably alongside the brand's other "bem-me-quer" releases, each one a small variation on affection made wearable. The Fantasy World Collection framing adds a layer of gentle escapism, but the fragrance itself stays grounded in the kind of uncomplicated sweetness that works in any season.
