The Story
Why it exists.
Poltergeist was born from Douglas Little’s fascination with the unseen, those fleeting, unsettling presences that linger after a door slams shut. The name evokes a mischievous spirit that haunts old houses, turning quiet corridors into smoky passages. Launched in 2016, the perfume captures that phantom energy with a blend of worm‑green absinthe, pine‑sharp juniper and resinous frankincense, setting the stage for a dark, woody haunt.
If this were a song
Community picks
Breathe Me
Sia
The Beginning
Poltergeist was born from Douglas Little’s fascination with the unseen, those fleeting, unsettling presences that linger after a door slams shut. The name evokes a mischievous spirit that haunts old houses, turning quiet corridors into smoky passages. Launched in 2016, the perfume captures that phantom energy with a blend of worm‑green absinthe, pine‑sharp juniper and resinous frankincense, setting the stage for a dark, woody haunt.
The heart revolves around a single champaca blossom, a rare floral note that cuts through the herbaceous haze, while the base anchors the specter with birch tar’s burnt‑wood intensity, cedar’s dry timber, and a veil of vanilla that softens the sting. Galbanum and labdanum add a green‑earthy edge, making the composition feel both wild and meticulously crafted, a true olfactory apparition.
The Evolution
The opening erupts like a cold fire, the sharp pine and juniper needles colliding with the bitter bite of absinthe wormwood and the incense‑rich frankincense. Within ten minutes the green, almost medicinal veil settles, and the lone champaca flower blooms, offering a fleeting floral lift that never overwhelms the smoky core. As the heart fades, the birch tar emerges, its charred wood scent thickening the air, while cedar and guaiac wood lay a dry, resinous foundation. Patchouli and galbanum weave an earthy undercurrent, and a whisper of vanilla softens the edges, leaving a lingering, smoky‑sweet trail that can be detected on skin for six to eight hours, fading only into a faint, ash‑kissed memory.
Cultural Impact
Since its 2016 debut, Poltergeist has become a cult favorite among niche collectors who prize its unapologetic smoke and forest‑darkness. Wearers often cite it as the go‑to scent for Halloween parties or late‑night gatherings, and its polarising wormwood has sparked lively debates on forums. Though not a daily staple, it’s celebrated as a daring statement piece that turns heads in cold‑weather settings.
The House
United States · Est. 2015
Heretic Parfum is a Los Angeles-based niche fragrance house founded in 2015 by perfumer Douglas Little. The brand specializes in small-batch, botanical perfumes made with 100% naturally derived ingredients, including essential oils, absolutes, and plant-based extracts. Fragrances are blended in organic sugarcane alcohol and positioned as non-gendered, appealing to consumers seeking plant-based alternatives to mainstream scents. Heretic distinguishes itself through radical transparency, listing every ingredient rather than using the catch-all term fragrance. By 2025, the house had released over 40 unique fragrances, spanning releases like Ektoplasma, Angel's Trumpet, Black Salt, and Midnight Toker alongside earlier works such as Dirty Gardenia, The Herbalist, and Dirty Hinoki. The brand operates from a Los Angeles studio and maintains vegan and cruelty-free production standards throughout its range of perfumes, candles, and bath products.
If this were a song
Community picks
A dark, smoky groove with a hint of pine‑sharp edge, echoing the fragrance’s forest‑fire opening and lingering ember finish.
Breathe Me
Sia

























