The Story
Why it exists.
The beginning
Deep Incense arrived in 2025, composed by Guillaume Cresp for Hawk Perfumes. Its stated purpose is immediate: incense and amber create a deep, spiritual aura, softened by pink pepper and refreshed with oud, woods, and spices. The idea lives in that measured contrast. The opening brings brightness, fruit, and a clean lift before the composition moves into spice, smoke, and warmth. Citrus and fruit lighten the first impression, while pink pepper adds a rosy heat that keeps the incense from becoming heavy. As the fragrance settles, resins, woods, and spices shape its deeper character, with amber providing a warm, enveloping finish. The composition itself is the invitation, with a precise balance of brightness, spice, smoke, and warmth.
The striking part is how many directions meet without losing the central idea. Osmanthus gives the opening a polished floral edge, while apricot brings a soft fruitiness that keeps the incense from feeling severe. Clary sage introduces an herbal coolness, and davana adds a darker, resinous dimension beside cinnamon. Amber, benzoin, and Peru balsam build a warm base, sandalwood rounds it with smooth wood, and vanilla leaves a sweet trace. This isn't a simple smoke-and-wood treatment. Its tension comes from fresh notes beside resinous ones, fruit beside spice, and sweetness held close enough to catch the light.
The evolution
The first impression is a clean lift: bergamot brings brightness, pink pepper adds a rosy flare of heat, and osmanthus places a delicate floral sheen over the beginning. Apricot softens that brightness with rounded sweetness. As the opening recedes, clary sage cools the composition while cinnamon and incense take over, creating the deep, aromatic heart. Davana adds a dry herbal shadow, keeping the smoke from becoming flat. The combination of cinnamon, incense, and davana gives the middle a layered character, balancing dry herbs with warm spice and resinous smoke. Then the base arrives. Amber and benzoin turn the air warm and resinous, Peru balsam deepens it, and sandalwood gives the drydown a smooth wooden grain. Vanilla is the final trace, soft rather than sugary.
Cultural impact
Deep Incense draws its character from a contemporary fragrance vocabulary shaped by incense, amber, oud, woods, and spice. Its appeal comes from the way these notes interact: bergamot and apricot brighten the opening, pink pepper adds a clean warmth, and osmanthus and clary sage soften the transition into the deeper center. Cinnamon, incense, and davana give the composition its aromatic structure, while amber, benzoin, Peru balsam, sandalwood, and vanilla create a warm, resinous close. The fragrance feels suited to exploration because it balances freshness with depth rather than relying on a single dominant note.
The House
Hawk PerfumesHawk Perfumes is an Omani fragrance house founded in Muscat in 2021. The brand draws its name from the hawk, a bird admired for its poise and power, and translates that image into a line of modern scents. Its catalogue includes a series of 2025 releases such as Cazar, Bakhur Leather, Sarab, Royal Oud, Dun, Star Glow, Beyond Love, Miran, Deep Incense and Noble. Each fragrance is presented as a compact, travel‑friendly bottle that invites the wearer to explore the aromatic heritage of Oman while staying rooted in contemporary design.
The Creator
Guillaume CrespThe Cresp family signature lies in an intimate knowledge of natural materials, and Guillaume Cresp's style reflects this inheritance. He works comfortably with florals, drawing from his childhood exposure to cultivation, but his range extends beyond any single category.
