The Story
Why it exists.
The beginning
Carthage Velours arrived in 2025 from Ghalati, composed by Théo Belmas as part of the Carthage collection. The name reads like a fabric: velours, velvet, something you'd want against skin. The composition moves in that direction. The opening is a bright, almost effervescent snap of pink pepper that wakes the skin up before the fruit gets a chance to introduce itself. Blackberry follows next, sweetened by peach into something that reads almost like a dessert, a juicy sweetness that feels generous and unguarded. Don't trust it yet. The heart moves in and the violet takes over with surprising authority, a powdery iris-like quality that absorbs the fruit rather than letting it vanish.
What makes this composition interesting is the tension between the fruit and the powder. Blackberry and peach at the top are juicy, almost edible. Violet at the heart dusts everything in cosmetic softness, the way old lipstick compacts smell. Saffron threads through the middle like a slow ember, not aggressive, just warm. The base grounds it: cedarwood, frankincense, amber. Nothing screams. Nothing hides either. The perfumer let the violet do the heavy lifting because violet, in the right hands, is the most persuasive note in perfumery. Here it doesn't compete with the fruit; it makes the fruit taste riper.
The evolution
The first minutes are a little unruly. Pink pepper hits before the fruit has a chance to introduce itself, a bright, almost effervescent snap that wakes the skin up. Blackberry follows, sweetened by peach into something that reads almost like a dessert, a juicy sweetness that feels generous and unguarded. Don't trust it yet. The heart moves in, and the violet takes over with surprising authority, a powdery iris-like quality that absorbs the fruit rather than letting it vanish. The peach turns from juicy to velvety in the transition, and a thread of saffron shows up quietly, a warmth beneath the cosmetic sweetness that keeps the powder from feeling cold. By the time the base settles, the cedarwood and frankincense have built enough presence to give the composition a spine. The amber never gets loud, but it's what makes the whole thing hold together.
Cultural impact
Carthage Velours arrived in 2025 as part of Ghalati's Carthage collection, composed by perfumer Théo Belmas. The fragrance wears its cultural influences lightly, and the name itself does a lot of the work: Carthage, the ancient city, Velours, velvet in French. There's an immediate sensory pull in the title, a suggestion of texture and warmth that the juice delivers on. The opening is playful, almost cheeky, with pink pepper and fruit that read like something edible and bright.
The House
GhalatiGhalati is a Saudi-based fragrance house that has built a notable presence in the regional perfume market since 2022. The brand offers a portfolio of 40 scents spanning masculine, feminine, and unisex offerings, with releases distributed across several distinct fragrance families. Ghalati.com operates both as a fragrance producer and digital retailer, connecting directly with consumers through an online platform. The house draws inspiration from Middle Eastern perfumery traditions while incorporating international influences into its scent development. Among its catalog are offerings such as Boudoir, Purple Rose, Mont d'Or, and Majestic Woods, representing a range from floral and fruity compositions to richer oud and woody constructions. The brand occupies a specific niche within the Gulf fragrance landscape, serving consumers who seek contemporary scent profiles rooted in regional preferences.
The Creator
Théo BelmasHis signature style leans toward confident, well-structured compositions with notable presence. Théo demonstrates particular skill with woody and ambery materials, often incorporating tobacco, vetiver, and leather into bold constructions that radiate assured strength.






































