The Story
Why it exists.
The beginning
Veritas was created by perfumer Luca Maffei and released by Eredi Zucca in 2025. Its composition follows a direct line from pink pepper to incense, moving through a vivid spice opening and a quieter heart before reaching a resinous, smoky base. The opening brings cardamom, nutmeg and pink pepper together, while the heart settles into immortelle, iris and cashmeran. Labdanum, incense and vetiver complete the composition, giving the fragrance a resinous and smoky character. Presented as a 2025 eau de parfum, Veritas offers a clear, contemporary expression built around spice, softness and resin.
What makes Veritas interesting is the friction between its materials. Pink pepper gives the opening lift and friction, while cardamom and nutmeg keep the spice warm rather than bright. Immortelle and iris introduce a herbal, powdery middle, and cashmeran adds a soft texture that keeps the composition from feeling purely abrasive. Labdanum and incense bring depth, but vetiver keeps the finish dry and grounded.
The evolution
The fragrance opens with a brisk lift of pink pepper, cardamom and nutmeg. The spice is lively without becoming the whole story, establishing a clear introduction before the composition moves toward immortelle, iris and cashmeran. Those heart notes create a softer center, balancing the opening’s energy with a calmer, more composed character. Labdanum adds warmth as incense introduces a smoky veil, while vetiver contributes an earthy dimension to the base. The listed notes form a progression from bright spice through a restrained heart to a resinous, smoky foundation.
Cultural impact
Eredi Zucca’s fragrance collection draws inspiration from Milan of old and its barbershops, placing Veritas within a broader setting shaped by the atmosphere of that city. Its composition uses pink pepper, cardamom and nutmeg for a lively opening, followed by immortelle, iris and cashmeran at the heart. Labdanum, incense and vetiver complete the arc with a resinous and smoky base. The result is a fragrance that invites attention through its clear structure and contrasts.
The House
Eredi ZuccaEredi Zucca is a Milanese barbering and grooming name that traces its history to a barbershop opened by Carlo Antonio Zucca in 1652. Its fragrance collection extends that setting into eau de parfum, with compositions connected to Milan, historic barbershops, and figures associated with the city’s cultural identity. The range includes Tabacco, Duomo, Veritas, Vetivero, Cuoio, Novecento, Ultima Cena and Narciso. Novecento, created by Givaudan senior perfumer Nanako Ogi, opens with Indian cardamom, lavender and carrot seeds before moving into a green composition shaped by cedar and ambroxan. Across the collection, the central idea is clear: scent acts as an atmosphere, translating the ritual, materials and character of traditional shaving culture into a contemporary fragrance wardrobe.
The Creator
Luca MaffeiMaffei's signature weaves elegant iris accords with unexpected structural choices. He's known for introducing cold metallic character through ambroxan, creating fragrances that feel simultaneously refined and contemporary.
