The Story
Why it exists.
The beginning
Virgo by BY SHAMS PERFUMES arrived in 2024 as part of the label's fragrance lineup. Margherita Carini composed it as a portrait of Virgo: purity, practicality, and a highly tuned sense of detail. The brief is carried by Mandarin and Black Pepper, lifted by Lavender and Lily of the Valley, then grounded in Sandalwood, Amber, and Musk. The composition balances brightness, softness, and warmth in a fragrance designed to feel intentional. Mandarin opens with a clean citrus brightness, giving the first impression a fresh lift. Black Pepper adds a peppery aromatic note that meets the fruitiness of Mandarin without dominating it. Lavender brings a soft herbal character, while Lily of the Valley introduces a delicate floral texture.
The interesting part is the contrast between precision and ease. Mandarin gives the opening a clean citrus edge, while Black Pepper adds its aromatic pepper note. Lavender and Lily of the Valley introduce a soft floral character, with the lavender contributing an herbal shade and Lily of the Valley adding a light, clean floral presence. Sandalwood gives the base a smooth woody center, Amber brings a quiet warmth, and Musk softens the whole structure. Together, they make Virgo feel less like a checklist and more like someone who has everything under control.
The evolution
It starts with a clear citrus-and-pepper opening: bright Mandarin crossed with Black Pepper's aromatic edge. That brightness softens into Lavender and Lily of the Valley, bringing a cool herbal calm and a clean floral hush. The heart feels polished and almost powdery, as if the first impression has been neatly pressed flat. Later, Sandalwood and Amber take over, adding rounded warmth and a smooth woody depth, while Musk leaves the fragrance close and polished rather than heavy. On skin, the opening settles into a soft floral character, with the citrus notes gradually blending into Lavender and Lily of the Valley. Sandalwood, Amber, and Musk then shape the final impression, combining woody smoothness with gentle warmth and a clean musky finish. The result is a fragrance that develops from brightness to softness, then to a warm and polished close.
Cultural impact
Virgo presents precision as a form of personal power through a fragrance built on balance and careful composition. Bright Mandarin and aromatic Black Pepper establish a lively opening, followed by the softer floral pairing of Lavender and Lily of the Valley. Sandalwood, Amber, and Musk create a warm, smooth foundation, giving the scent a refined progression from fresh brightness to floral softness and rounded warmth. The composition invites discovery through the way each note changes the character of the one before it, making Virgo a polished aromatic portrait expressed entirely through fragrance.
The House
BY SHAMS PERFUMESBY SHAMS PERFUMES is a fragrance brand founded by Shams, an Arab singer who applies her creative sensibility to scent and holistic wellness products. The label pairs luxury perfumes with energy stones, creating a collection that bridges aromatic artistry with spiritual intention. In 2024, the brand released a complete zodiac collection, with each fragrance bearing the name of a celestial sign, from Aries to Scorpio, reflecting a belief in cosmic connection and personal symbolism. The brand operates through its own store platform, offering its fragrances directly to consumers seeking scents with personal meaning beyond conventional fragrance families.
The Creator
Margherita CariniCarini favors bold contrasts and unexpected combinations. Her work on Scentologia Over.




















