Heritage
A house, in its own words
The precise founding date of BY SHAMS PERFUMES remains undocumented in available public sources, though the brand's zodiac fragrance collection launched in 2024, suggesting a relatively recent entry into the fragrance market. The brand's foundation lies in the creative identity of its founder, Shams, an Arab singer who extended her artistic practice from music into olfactory creation. The decision to launch with zodiac-themed fragrances indicates a deliberate positioning within the spiritual luxury segment, appealing to consumers who seek personal resonance in their fragrance choices. BY SHAMS appears to operate primarily through digital retail channels, with the founder's existing fan base in Arab-speaking markets serving as an initial audience. The brand's expansion into energy stones alongside perfumes suggests an integrative vision of beauty and wellness, though the specific origins of this product pairing are not extensively documented in third-party sources. BY SHAMS PERFUMES operates on the principle that fragrance should carry personal significance rather than merely smelling pleasant. The zodiac collection exemplifies this approach, transforming astrological signs into olfactory narratives that wearers can select based on their birth chart or emotional connection to celestial symbolism. The inclusion of energy stones alongside perfumes suggests a philosophy that treats scent as one element within a broader ecosystem of personal energy and intention. The brand reportedly believes that the right fragrance can influence mood, confidence, and spiritual alignment, drawing from traditions in Arab perfumery where scent has long held ceremonial and therapeutic significance. This approach distinguishes BY SHAMS from houses that emphasize raw materials or perfumer biography, instead centering the wearer's relationship with the scent. The dual offering of perfume and energy stones also reflects a commercial philosophy that bundles complementary wellness products, appealing to consumers interested in holistic self-care rituals.