The Story
Why it exists.
The beginning
Sunset Blush arrived in 2025 as part of By Igor's Colors collection. Emna Doghri composed it with a compact note list built around fruit, sweetness, warmth, and spice. Peach, caramel, and blackcurrant bring fruit and sweetness, rum introduces warmth at the center, and amber and saffron lend a darker finish. Nothing needs explaining. The scene is already there, painted in warm colors and tied to an evening that feels both casual and cinematic. The combination moves from peach's juicy softness through blackcurrant's darker fruitiness, then settles into caramel's rounded sweetness. Rum connects those textures with a warm, boozy character, while amber and saffron add depth and a subtle spiced edge.
The interesting part is the collision between fresh fruit and boozy warmth. Peach makes the opening generous, blackcurrant gives it a dark, polished edge, and caramel pulls both toward dessert. Rum doesn't sit alone in the center so much as connect those textures, adding a rounded sweetness with a soft alcoholic character. Amber and saffron then shift the scene toward evening, bringing warmth and spice to the composition. Together, the notes create a fragrance that can feel both familiar and unexpected: fruit supplies brightness, caramel supplies comfort, and rum adds a richer middle.
The evolution
The opening begins with a ripe, sparkling fruitiness: peach brings softness, blackcurrant brings a glossy tartness, and caramel lays down a warm sweetness underneath. Together they move from juicy fruit to a deeper dessert-like impression, with the dark fruitiness of blackcurrant keeping the sweetness from appearing entirely simple. Rum adds its own warm, boozy character at the center, connecting the fruit and caramel. The final stretch is shaped by saffron and amber, whose warmth and spice give the composition a darker finish. Their presence makes the fragrance feel less like dessert and more like skin in low light, with a subtle spice at the edges. The compact note list creates a clear progression on the page, moving from fruit to warmth, then to spice and ambered depth.
Cultural impact
Sunset Blush sits in a warm, intimate register through its combination of ripe fruit, caramel, rum, amber, and saffron. The peach and blackcurrant introduce contrasting fruit impressions, one soft and juicy, the other darker and glossier, while caramel gives the profile a dessert-like center. Rum adds a boozy warmth, and the amber-saffron pairing lends a darker, lightly spiced finish. Together, the notes balance sweetness with deeper notes, creating a fragrance that can feel both comforting and composed. Its conversational title gives the composition an inviting identity, while the compact note list makes the scent easy to explore.
The House
By IgorBy Igor is a niche fragrance house whose debut collection, launched in 2025, draws inspiration from everyday moments rather than grand occasions. The line includes compositions like It Was a Good Day, Sunset Blush, Sittin In da Park, and Morning Love, each built around a small, specific scene. The brand's appeal rests on its emotional directness, favoring familiar, lived-in imagery over abstraction. With a small, focused catalog, By Igor positions itself as a storyteller first, using scent to frame ordinary memories as something worth bottling.
The Creator
Emna DoghriDoghri's signature style bridges two worlds: the heritage of fine French perfumery she absorbed at Cinquième Sens and the sensory abundance of her North African upbringing. She describes her own approach as modern with baroque touches, meaning she favors clean, legible structu…

























