The Story
Why it exists.
The beginning
Balaurul Cu Șapte Capete takes its name from the seven-headed dragon of Romanian folklore. Alexandra Paven, project concept and scent designer for B.A.S.M. by Createur 5 D'Emotions, framed the fragrance around a dragon that dreams with one head, thinks with another, meditates with the rest. Published information gives conflicting launch dates, with one source listing 2024 and others indicating 2025. Arturetto Landi composed the scent as a unisex oriental floral built on a deliberate collision: quince, grapefruit, and rose at the top, jasmine and lily of the valley at the heart, and oud, patchouli, sandalwood, ambergris, musk, and vanilla in the base.
Quince is the quiet surprise here. It sits between fruit and spice, lending a tart, slightly grainy texture that most floral compositions skip. Pair it with pink pepper and grapefruit, and the top reads less like a citrus splash and more like something cut with a blade. Then the heart arrives: jasmine, lily of the valley, and rose, all soft-leaning notes dropped into a frame already tilted toward smoke and earth. That tension, sweetness over woody grit, is where the composition earns its character. Landi didn't build a pretty floral. He built one with a spine.
The evolution
The opening is brisk and a little dangerous. Grapefruit gives it glare, pink pepper adds a clean sting, and quince contributes something almost apple-pear, tart and faintly sour. Then jasmine rises, lily of the valley softens the edges, and rose takes over the middle with a sweetness that keeps threatening to become pretty. It doesn't quite get there. Patchouli and oud pull the composition down through the floorboards, sandalwood smooths the grain, and ambergris adds a salt-warm undertone that reads almost marine. Musk and vanilla arrive late to round everything out. As the brighter opening gives way, the woody and earthy materials gain greater weight, leaving a layered floral with more depth than its first impression suggests. Its longevity is rated above average, making it a fragrance for those who prefer the structure to remain present on skin.
Cultural impact
Balaurul Cu Șapte Capete draws its name from the seven-headed dragon of Romanian folklore, bringing that mythology into the center of the fragrance concept. The scent itself carries the theme forward through a bold contrast: bright fruit, delicate florals, and a deep woody base. Quince and grapefruit meet pink pepper with tart, sharp energy, while jasmine, lily of the valley, and rose introduce softness. Beneath them, oud, patchouli, sandalwood, ambergris, musk, and vanilla give the composition weight and warmth. It's a dramatic, layered floral made for discovery, with every stage revealing another side of its character.
The House
B.A.S.M. by Createur 5 D’EmotionsB.A.S.M. by Createur 5 D'Emotions is a Bucharest-based independent fragrance house that draws its creative fuel from Romanian folklore and the lingering wonder of childhood imagination. Founded by Alexandra Paven, the brand operates alongside jewelry and avant-garde fashion lines under the broader Createur 5 D'Emotions umbrella. Each B.A.S.M. fragrance functions as a compact narrative, named after characters and objects pulled from Slavic and Dacian mythologies: ogres, enchanted maces, fairy dust, and seven-headed dragons. The brand targets collectors and fragrance wearers who seek scent experiences with literary and cultural weight, rather than conventional Western perfumery structures. The house has released multiple fragrance pairs in the same year, suggesting a serial approach to storytelling rather than an annual limited-edition cadence.
The Creator
Arturetto LandiLandi favors a clean, linear construction that highlights a single theme before introducing supporting layers. He often begins with a bright top—Italian bergamot, Sicilian lemon, or Calabrian orange—then anchors the heart with aromatic herbs or soft florals.
