The Story
Why it exists.
The beginning
The Sundae fragrances arrived as part of a broader perfume line built on nostalgia, music, and a sense of joyful indulgence. The concept was always about pleasure and sweetness without apology, color without hesitation. Neon Twist takes that idea and pushes it further into tropical territory, a new spin on an old favorite charged with the kind of energy that makes the brand's collections feel like dressing up for the first time. The fragrance opens with a bright citrus burst, the bergamot and grapefruit arriving together in an effervescent wave that immediately sets a playful tone. The coral hibiscus sits beneath the citrus, offering a warm undertone rather than a bold statement, and as the top notes begin to settle, the heart of the fragrance emerges.
The Sundae collection has always lived in the space between dessert and flower. Neon Twist takes that ambiguity and leans into it with guava ice cream at the center, a note that sounds like a novelty until you realize how naturally it bridges fruity and creamy. Neroli and jasmine wrap around it without competing, adding the white floral lift that Anna Sui fragrances are known for, while the blond woods and musk in the base keep everything grounded in something close and comfortable rather than saccharine. The result is a fragrance that functions like a gourmand without behaving like one, it smells sweet, but it wears light.
The evolution
The opening is quick and immediate. Citrus hits first, with bergamot and grapefruit arriving together in a burst that reads more like effervescence than any single note. The coral hibiscus is there, but subtler than the name suggests, more of a warm undertone to the citrus than a statement. As the composition develops, the guava ice cream emerges from the heart, soft and creamy, threading through the jasmine and neroli in a way that makes the whole composition feel less like a fragrance and more like a moment. The fruit and florals interplay beautifully here, the sweetness of the guava balanced by the delicate white flowers, creating something that feels both comforting and intriguing. This is the phase that lasts the longest, the part that draws attention without demanding it.
Cultural impact
The Sundae collection represents a playful, youthful fragrance line that has maintained its presence in the market with an emphasis on indulgence and sweet accords. Neon Twist pushes into tropical gourmand territory with its guava ice cream note, offering something that feels both familiar and fresh within the collection. The use of ice cream and dessert-inspired accords in perfumery has grown increasingly popular, with many brands exploring these playful, accessible directions. The release adds to this landscape with a composition that balances tropical sweetness with floral elegance, creating something that feels both fun and sophisticated.
