The Story
Why it exists.
The beginning
Founded in 1979 in Dubai, Rasasi has built a reputation for accessible luxury that blends Arabian heritage with global trends. Hawas Ice arrives in 2023 as the latest evolution of the Hawas family, a line known for bold, modern masculinity. Where the original Hawas leaned into fruity intensity, this version wraps the signature apple and plum core in frosted apple, ice accord, and aquatic notes for a cooler, more aquatic interpretation that keeps the masculine confidence intact while adding a new layer of freshness and complexity.
Rasasi selects notes with purpose, and the structure here reflects clear intent. Frosted apple and lemon create immediate visual and sensory impact, while star anise adds an unexpected layer of complexity that elevates the opening beyond standard masculine fare. The ice accord and aquatic notes in the heart create a cooling effect that the name promises, backed by plum and orange blossom for sweetness and floral nuance. The drydown balances warmth through amber and musk with green, marine depth from crystallised moss and woody warmth from driftwood.
The evolution
The journey begins with frosted apple, bergamot, lemon, and star anise, delivering immediate crispness with an aromatic twist. Star anise provides unexpected complexity, preventing the opening from feeling like a generic citrus cocktail. The heart introduces aquatic notes and an ice accord that amplify the cool sensation, while plum range sweetness and orange blossom thread softness through the composition. Cardamom brings spiced warmth, tying back to the opening without repeating it. The drydown shifts to amber and musk for body, crystallised moss for green depth, and driftwood for a woody, slightly smoky anchor that completes the arc with aromatic warmth and marine character.
Cultural impact
Since its 2023 debut, Hawas Ice quickly became a fan favorite for its fresh‑sweet profile that feels both modern and rooted in Rasasi’s Arabian expertise. Wearers often cite its similarity to Invictus Aqua, noting the shared aquatic vibe but appreciating the added apple‑ice twist. The fragrance’s strong sillage and long longevity have earned it a reputation as a reliable blind‑buy, especially among those seeking a versatile, day‑to‑night scent that stands out without being overpowering.
