The Story
Why it exists.
The beginning
Siada Regal is part of the Siada Series from Zimaya, the UAE-based fragrance house founded in 2023 by Imran Fazlani, who serves as art director for parent company Afnan Perfumes. The name Siada carries weight in Arabic, denoting authority and elevated status, fitting for a fragrance that means to be noticed. Fazlani designed this as a statement: fruit and spice up top, deep woods and musk below. Nothing about it apologizes for itself. The Siada Series takes a refined approach to Arabic perfumery, balancing traditional materials with contemporary sensibility.
The heart of Siada Regal is where the interesting tension lives. Coumarin brings that sweet, hay-like quality, not vanillic, not gourmand, but something that makes the jasmine and pink pepper feel warm rather than heady. Cedarwood threads through both heart and base, already lending structure in the opening before anchoring everything that follows. The base is vetiver and musk at its core: mineral-earthy vetiver, close-warm musk, moss for green depth. Amber and cedarwood complete the foundation.
The evolution
The opening act lasts roughly 15 minutes. Mango's ripe sweetness arrives first, sun-warmed and unapologetic, backed by tart red berries and bergamot's citrus brightness. Ginger cuts through with clean heat, this is spice without fire, lift without sharpness. The tropical burst carries real presence before cedar announces itself and the heart begins. The heart phase holds for the next several hours. Jasmine blooms against pink pepper's delicate spice, cedar deepening with each passing hour. The heart doesn't so much fade as transfer authority, the base notes of amber, musk, vetiver, and moss emerging as the floral-spicy elements recede. By the late drydown, the cedar-musky character dominates. The vetiver adds its mineral-earthy signature, the musk grows warmer and closer, and moss keeps everything grounded with a green, slightly damp undertone. On most skin types, Siada Regal holds for 4-6 hours, with the mango-fruity opening fading first and the woody-musky drydown lasting longest.
Cultural impact
Siada Regal enters a landscape where tropical-fruity and woody-spicy coexist without friction. The mango note is its differentiator, tropical without sunscreen territory, sweet without cloying. The cedar-musky drydown makes it versatile enough for cooler months when those notes feel natural, while the fruity opening keeps it from reading heavy. For those who want something with personality that doesn't require explanation, this is worth the trip.
The House
ZimayaZimaya is a UAE-based fragrance house operating as a sub-brand of Afnan Perfumes. Founded in 2023 by Imran Fazlani, who serves as art director for the parent company, Zimaya specializes in Arabic perfumes that blend traditional Middle Eastern perfumery with contemporary accessibility. The brand debuted at Beautyworld Middle East 2023, occupying significant space on the Afnan stand. With a catalog exceeding 100 perfumes, Zimaya offers compositions spanning deep ouds, orientals, florals, woody, and gourmand profiles for men and women. The brand's portfolio includes collections such as Sharaf, Tiramisu, Mazaaj, Daiman, Infrad, Siada, Charisma, and Abadi.
The Creator
Imran FazlaniFazlani maintains involvement at every stage of creation—from initial concept through final refinement. As both founder and chairman, he functions as creative director, guiding perfumers toward specific olfactory directions and reviewing each adjustment with precision.
