The Story
Why it exists.
The beginning
Beyond Good and Evil arrived in 2019, and the title borrows from Nietzsche, a deliberate signal about what the brand intended the fragrance to carry, not just scent but the weight of an idea. The composition is built around an unusual set of aromatics: yarrow and nepeta transcaucasia lead the herbal character, backed by catmint and melissa. These aren't the standard perfumery herbs. They bring a green, slightly bitter, almost medicinal edge that defines the opening and runs through the entire wear. There's nothing conventionally sweet or comforting about it. The choice of these botanicals gives the fragrance a distinctive profile, something that sits closer to a wild herb garden than a typical oriental or fougère.
What makes this one unusual is the botanical backbone. Catmint, melissa, and yarrow aren't standard perfumery fare, but they're herbs that carry real aromatic weight when handled well. Pair them with frankincense and Indian patchouli, and you get a green-aromatic that holds its character through every phase of wear. The geranium bridges the herbal sharpness and the resinous base, pulling the composition toward something more rounded and approachable without losing its edge. It adds a quiet floral note that tempers both extremes.
The evolution
The first fifteen minutes belong to yarrow and the green herbs, a bracing, almost bitter opening, like walking through a garden after rain when the air is sharp and the soil is dark. There's nothing sweet about it. Catmint and melissa add a slightly herbal-medicinal edge that some people describe as catnip, and it's the kind of opening that either pulls you in immediately or sends you reaching for something softer. As the composition moves past its initial burst, frankincense starts to surface, smoky and resinous, dragging the composition toward warmth. Geranium fills the middle space, floral but tempered, keeping things from tipping too far in any direction. The incense builds slowly, and the whole composition shifts from green to smoldering without a hard break. The transition feels organic, like one note handing off to the next in a continuous arc.
Cultural impact
Beyond Good and Evil sits within a niche of fragrance where titles reference philosophical texts. It's the kind of release that appeals to wearers who treat scent as a medium of thought, not decoration. The choice of yarrow and nepeta transcaucasia as central notes marks it as something distinct from the standard European palette that dominates mainstream perfumery. Those botanicals, combined with frankincense and Indian patchouli, place it outside the usual chypre, oriental, or fougère categories that most niche and designer fragrances fall into.
The House
Voskanian ParfumsVoskanian Parfums is an independent fragrance house founded in 2018 in Yerevan, Armenia by Tsovak Voskanian. The brand draws from Armenian perfume-making heritage, creating scents that explore philosophical themes and literary references. Notable releases include Beyond Good and Evil (2019), Patchouli et Memories (2021), Soir Vert (2022), and Monstre Noir (2025). The house operates as a small-batch producer, presenting its collections at international events including Pitti Fragranze. Each fragrance carries a title inspired by literature, philosophy, or personal reflection, positioning the brand within the niche artisan perfumery segment.
The Creator
Tsovak VoskanyanVoskanyan is largely self-taught, and that independence shows in his methodology. He prefers to work hands-on with both oils and synthetic molecules, choosing the raw material best suited to a concept rather than committing to a natural-only or synthetic-only palette.
