Impact.

Impact arrived with a campaign built around James Bay across most markets, Wincent Weiss for Germany and Austria, and Carl Brave for Italy. Each musician brought their own audience to the fragrance, creating connections that felt natural rather than forced. The name itself carried weight from the start, suggesting something about presence and the effect one leaves behind. What the fragrance actually delivers backs up that promise: a crisp citrus opening that quickly settles into something warmer and more complex, with woods and resins building gently over the first hour. The composition doesn't announce itself so much as it reveals itself, layer by layer, as you wear it through the day.

What makes Impact work isn't a single showstopping note. It's the way the pyramid holds together. Italian bitter orange at the top delivers that sharp citrus opener that fades cleanly, leaving room for the heart. French cypress and elemi resin in the middle give the fragrance its aromatic quality, a blend that feels modern and well-crafted without any heavy-handedness. Clary sage adds a clean herbal undertone that most wearers don't consciously notice but definitely feel as a sense of lift.

The opening arrives fast. Italian bitter orange hits first, sharp and clean, the kind of brightness that reads as confident without being aggressive. Pink pepper adds a slight cool spice just underneath, and red apple gives the whole thing a sweetness that stays on the right side of mature. Within twenty minutes, the citrus begins to recede and the resins step forward. Elemi resin brings a warm, almost balsamic quality that softens the initial sharpness. French cypress and clary sage take over the mid-section, giving Impact its aromatic heart. This is where the fragrance feels most considered, most intentional. Not trying to be something it's not. Three to four hours in, the base notes arrive and stay. Akigalawood and cedarwood create a warm woody foundation while sandalwood keeps things soft and musky. The drydown is clean in the best sense. Not simple. Just honest. It stays close to the skin for another three to four hours, a quiet presence rather than a statement.

The Impact launch brought together a global campaign featuring James Bay, Wincent Weiss, and Carl Brave, each representing different markets and audiences. The choice of musicians reflects a desire to connect with people who might not already be in the brand's orbit, bringing fresh attention without changing what the fragrance actually is. The scent itself works as an introduction to the Tommy Hilfiger fragrance world, offering a clear sense of what the house values without requiring previous experience with their products.