The Story
Why it exists.
The beginning
Not Me Not You But Everyone launched in 2025 from The Perfume Sanctuary's main collection, with Anucha Boonyawatana behind the formulation. The name points to something communal, a fragrance meant for shared moments and collective memories rather than a single wearer standing apart. That idea sits inside a classic chypre frame, one of perfumery's oldest structures, rebuilt with a contemporary edge. It's a deliberate choice. Chypre has a long history, and this composition doesn't ignore that legacy. It treats the style as a foundation worth renovating rather than a formula worth copying. The result brings together bright citrus, woody depth, gourmand notes, and an earthy base in a composition designed to feel expressive, layered, and open to exploration.
What makes this chypre worth noticing is the unusual accord running through its top. Whisky and wine appear beside bitter orange and petitgrain, giving the citrus a distinctive layered character. Rosewood adds a dry, woody dimension to the pairing. The heart turns toward the gourmand with blackcurrant, creamy white chocolate, and wild honey, while the base grounds everything in oakmoss, patchouli, earthy notes, styrax, and a tincture of white ambergris the brand describes as aged for many years.
The evolution
The opening arrives sharp and grown-up. Bitter orange, Calabrian bergamot, and petitgrain cut bright across rosewood, with whisky and wine notes adding depth beneath the citrus. The top is crisp, polished, and lightly woody, establishing the fragrance's chypre framework. Then the heart takes over with blackcurrant, white chocolate, and wild honey. Fruit gives the composition a dark, tart accent, while the chocolate and honey introduce creamy and sweet textures. Oakmoss and patchouli bring earth, styrax adds a smoky resinous edge, and white ambergris keeps a mineral undertone present beneath the warmer notes. As the scent develops, the bright opening gradually gives way to the richer heart before settling into a layered base of moss, woods, resins, earth, and lingering sweetness.
Cultural impact
Not Me Not You But Everyone arrives with an idea that invites attention: a chypre framed around shared experience rather than individual identity. Its name suggests inclusiveness and collective memory, while its combination of citrus, whisky, wine, gourmand notes, rosewood, moss, patchouli, styrax, and white ambergris reflects the house's interest in bringing contrasting traditional materials into a contemporary composition. The fragrance offers a point of entry for exploring chypre through both bright and dark elements.
The House
The Perfume SanctuaryBorn beside Thailand's first vintage perfume museum, The Perfume Sanctuary pairs a filmmaker's eye with a devotion to classic perfumery. Its collection, including Burnout Syndrome Extrait and Not Me Not You But Everyone, carries a cinematic intensity and a name that lingers long after the scent settles.
The Creator
Anucha BoonyawatanaAnucha's style favors concentration and intention over abundance. Extraits, which sit close to the skin and reward patience, suit her sensibility, as does her evident interest in materials that carry their own history: rose, woods, resins, and the sort of classic accords that…






















