The Story
Why it exists.
The beginning
Amo, Italian for 'I love.' Released in 2018, this fragrance explores the emotional territory between memory and desire. The opening captures the spirit of an Italian evening, with bitter and sweet notes intertwined like conversation before dinner, that moment when anticipation builds and self-care becomes ritual. It stands as a signature creation for a house known for its Italian craftsmanship, bringing together contrasting elements that mirror the complexity of affection itself. The composition speaks to the way Italians understand flavor and mood, translating emotional states into something you can wear close to your skin.
The unusual top pairing of Campari and blackcurrant is the structural gamble, opening bitter and only getting sweeter as it settles. The Campari provides an effervescent quality, almost medicinal in the best way, immediately announcing a fragrance with something to say. The blackcurrant adds a tart, jammy depth that plays against the bitterness. The Mate absolute in the heart is a quiet surprise, adding a tea-like bitterness that bridges the sharp opening and the gourmand base.
The evolution
The first twenty minutes belong to the bitter Campari and the green rosemary, crisp, aromatic, slightly medicinal in the best way. Then the blackcurrant softens, the rhubarb adds a tart edge, and the jasmine Sambac starts to bloom. The middle phase reveals the fruit-floral heart as the sharpness fades. The base arrives slowly, the vanilla adding warmth without becoming overly sweet. Sandalwood anchors everything into a creamy drydown that stays close and intimate. On most skin types, the fragrance lasts several hours with moderate projection, present enough to be noticed, not loud enough to announce itself.
Cultural impact
The fragrance has found its audience among those who appreciate a fruity composition with depth and character. The Campari opening sets a distinct tone from the start, establishing the fragrance's bold personality. The drydown reveals itself as a thoughtful combination of vanilla and sandalwood, creating a finish that feels both warm and refined. Suki Waterhouse fronted the campaign, shot by Ellen von Unwerth, capturing the essence of the fragrance's confident and playful spirit.
