The Story
Why it exists.
The beginning
OSM stands for Olfactory Sense Memory, Kyle Mott-Kannenberg's quiet declaration that fragrance is autobiography, not decoration. Each scent in the catalog functions as a personal index of lived experience, cataloged and worn. Youth, But Not Innocence arrives with the number 84, a classification that could belong to a scientific record or a personal index. The title itself is the argument: youth that knows what it wants, that has stopped pretending otherwise. This is the olfactory record of a decade spent in rooms where the air was smoke and the people were unforgettable. The catalog number suggests both precision and nostalgia, the way memory itself files experience into discrete units, accessible by scent, by name, by the particular quality of light in a room where something mattered.
What makes this composition unusual is the jasmine. OSM doesn't reach for the bright, indole-lite jasmine of garden florals. This is jasmine in its darkest register, heady, narcotic, almost confrontational in its animalic presence. The hay amplifies that effect, adding a dusty, sun-warm quality that feels less like countryside and more like a storage room where something was left to ripen. Smoke doesn't soften the jasmine. It wraps around it. The result is a white floral that behaves nothing like a white floral, and leather in the base that refuses to let go.
The evolution
Youth, But Not Innocence opens with black pepper's sharp announcement, a physical presence on skin that doesn't wait to be noticed. Neroli follows, cutting the spice with something cold and clean, a brief window before the main event. The jasmine doesn't enter so much as arrive and stay. Narcotic, indolic, dense with warmth, it overtakes the smoke and hay in the heart phase and doesn't share the stage equally. The smoke persists underneath, yes, but jasmine is the voice you hear. As the composition develops, the leather and vetiver take their positions in the base. Patchouli adds weight without sweetness. The drydown is intimate and persistent, the kind that stays in a collar, a sleeve, a room you left an hour ago. On fabric, the jasmine lingers longest. On skin, the vetiver asserts itself with quiet persistence, its earthy depth anchoring the faded sweetness of the floral above.
Cultural impact
OSM occupies a specific space in independent perfumery: not the heritage-house model, not the celebrity-fragrance machine, but a perfumer building a catalog as a personal index. Youth, But Not Innocence stands out within that catalog for its willingness to use jasmine as confrontation rather than decoration. The composition functions as an olfactory argument, its dense indolic jasmine refusing to behave as background score or pleasant accessory. This approach distinguishes the house from more cautious releases, offering instead a fragrance that demands attention and rewards it.
The House
OSMOSM (Our Scent Memories) is an experimental fragrance house founded by perfumer Kyle Mott-Kannenberg in late 2018. Based in the United States, the brand operates as an independent, self-taught perfume line that rejects conventional fragrance categorization. OSM produces genderless scents that explore personal memory, emotional triggers, and sensory association through scent. Each fragrance carries an evocative title drawn from cultural touchstones, musical references, and lived experience. The house has released multiple limited-edition scents including Foreverness (2018), Disco Nap and Oh L'Amour (2024), and Diva Behavior (2025). Mott-Kannenberg builds and names each fragrance personally, drawing from his background in perfumery and olfactory exploration. The brand distributes primarily through direct-to-consumer channels, with visibility through independent fragrance communities and social media platforms.
The Creator
Kyle Mott-KannenbergKyle draws on a background in art direction and chemistry, a combination that gives him unusual structural instincts. He builds fragrances like compositions, layering contrasts to create tension and intrigue.
