The Story
Why it exists.
The beginning
Tenderly arrived in 2014 from perfumer Emilie Bevierre-Coppermann, part of Oriflame's quietly confident approach to everyday fragrance. No fireworks. No bold claims. Just a name that tells you exactly what it is, and a composition that delivers exactly that. It's the scent of someone who doesn't perform gentleness. They simply are.
What makes Tenderly's structure interesting is its deliberate balance of opposites. The top bloomed fruity-sweet with mandarin blossom and blackberry, then cooled into something calmer, magnolia, chamomile, poppy. The herbal quality of chamomile is unusual here. It keeps the floral from becoming precious, adding a quiet depth that makes the sweetness feel earned rather than automatic. The powdery warmth of heliotrope in the base doesn't arrive immediately. It builds. By hour three, that's what you're wearing, a soft, skin-close warmth that doesn't announce itself.
The evolution
The opening lands bright. Mandarin and blackberry create an immediate fruity burst that reads more garden than perfume, fresh, unhurried, with clover adding a quiet green undertone that most people miss entirely. Within the first hour, the mandarin fades and magnolia takes over. Creamy. Quiet. Chamomile appears in the heart like a gentle exhale, keeping the florals from getting heady. By hour three, you've settled into something entirely different: heliotrope and vanilla create a powder-warm base that sits close to the skin. Sandalwood gives it just enough weight to keep the sweetness grounded. The sillage never becomes loud, it was never meant to. Moderate projection, intimate presence. Six to eight hours later, when you've forgotten you put it on, someone standing close will notice and ask. That's when you know it's working. That's Tenderly's whole thing.
Cultural impact
Tenderly launched in 2014 as part of Oriflame's commitment to democratizing quality perfumery for the European market. The fragrance reflects a broader Scandinavian design philosophy prioritizing simplicity, functionality, and approachability over ostentation. By choosing Emilie Bevierre-Coppermann to create a deliberately soft, intimate composition, Oriflame positioned Tenderly against louder, more projection-heavy competitors in the accessible floral space. The fragrance's continued production speaks to its resonance with consumers seeking everyday scents that feel personal rather than performative.





































