The Story
Why it exists.
Salted Muse was created by Jérôme Epinette around sea salt and pink pepper, two materials that form its mineral and aromatic foundation. Olive tree and fig were added to the heart, creating a composition that extends beyond a purely marine character. The fragrance is named Salted Muse, capturing the idea of something elemental inspiring the creative process. What emerges is a scent that balances coastal freshness with botanical depth, neither purely aquatic nor traditionally green. The interplay between the salty top notes and the herbal, slightly sweet heart creates a fragrance with unexpected complexity and warmth. It holds together across its layers rather than collapsing into separate phases, offering a cohesive experience that invites repeated wearing to fully appreciate its nuances.
If this were a song
Community picks
Breathe
Télépopmusik
The Beginning
Salted Muse was created by Jérôme Epinette around sea salt and pink pepper, two materials that form its mineral and aromatic foundation. Olive tree and fig were added to the heart, creating a composition that extends beyond a purely marine character. The fragrance is named Salted Muse, capturing the idea of something elemental inspiring the creative process. What emerges is a scent that balances coastal freshness with botanical depth, neither purely aquatic nor traditionally green. The interplay between the salty top notes and the herbal, slightly sweet heart creates a fragrance with unexpected complexity and warmth. It holds together across its layers rather than collapsing into separate phases, offering a cohesive experience that invites repeated wearing to fully appreciate its nuances.
Fig and olive tree bring a distinctive character to the heart of Salted Muse, their green, botanical qualities threading through the composition rather than dominating it. Lavender appears alongside these materials, adding an herbal quality that creates a softer middle register. Pink pepper in the top notes provides a subtle spiciness that catches the light, while cedar and sandalwood in the base keep the drydown warm and intimate. The overall effect is of a fragrance with more dimension than a typical marine scent, built around mineral and botanical elements that blend rather than compete.
The Evolution
The opening of Salted Muse is mineral and immediate, with sea salt providing a crisp, oceanic impression. Pink pepper adds a quiet spark, soft but present. As the fragrance develops, fig appears, green and slightly milky, followed by lavender pulling the composition toward herbal territory. The olive tree accord is subtle, more of a background suggestion than a dominant note. The composition settles into its woody base as it evolves, cedar and sandalwood wrapping around amber for warmth that stays close to the skin. The drydown is intimate and warm, with fig occasionally resurfacing as the woods remain prominent. Salted Muse unfolds over several hours, with each stage offering something slightly different from the last.
Cultural Impact
Salted Muse launched in 2024 as part of Bella Hadid's Orebella collection. The fragrance moves away from conventional marine compositions by incorporating fig and olive tree alongside its salt and pepper notes. Its bi-phase formula aligns with contemporary interest in multifunctional fragrance experiences. The combination of materials creates a scent that feels both fresh and grounded, offering something distinct from typical aquatic fragrances on the market. The warm, botanical heart adds dimension that sets it apart from more purely marine-focused releases.
The House
United States · Est. 2024
Orebella is a fragrance brand founded by Bella Hadid in 2024. The name blends 'aura' and 'Bella,' reflecting the founder's belief that scent creates an invisible signature. Orebella differentiates itself through bi-phase formulas that combine fine fragrance with aromatherapy essential oils and skin-hydrating ingredients, activated by shaking before application. The brand launched initially with three fragrances and has since expanded its collection, available through both direct-to-consumer channels and retail partners including Selfridges in the UK. Co-developed with fragrance houses Firmenich and Robertet, Orebella positions its scents as gender-neutral or gender-inclusive, designed to transcend traditional demographic boundaries in perfumery.
If this were a song
Community picks
Salt air and Mediterranean warmth, the sound of a coast that doesn't need to prove itself. Quiet confidence in every note, from the mineral clarity of the opening to the woody intimacy of the drydown. This is the soundtrack of somewhere specific, somewhere the map doesn't name.
Breathe
Télépopmusik


















