The Story
Why it exists.
The beginning
Dora Baghriche-Arnaud and Daphné Bugey built this 2025 flanker with one question in mind: what if the All Of Me woman took up more space? The original All Of Me arrived with rose and geranium, a quiet confidence that asked for nothing. This version is louder. Not aggressive, just honest. The florals aren't hiding behind the musk this time. They're leading. Plum blossom becomes the protagonist, jasmine sambac follows close behind, and together they rewrite the formula without abandoning what made the original work. The perfumers leaned into natural materials throughout, 90% natural origin, certified vegan, as if transparency itself were part of the brief. Mica Argañaraz fronts the campaign, which makes sense: she's the right face for a fragrance that refuses to apologize for being fully itself.
Plum blossom is not a common heart note. Rose is common. Jasmine is common. Plum blossom sits in the middle, tart enough to keep the florals from floating away, soft enough to blend instead of dominate. Paired with jasmine sambac's tropical warmth and a geranium leaf note that adds just enough green to keep things grounded, the heart of this fragrance has a quiet complexity that rewards attention. The lychee-pink pepper opening sets a tone of controlled brightness, juicy, then spicy, before handing off to something more intimate. At the base, musk and benzoin do what musk and benzoin always do: they hold everything together and make it last.
The evolution
Lychee hits first, translucent, tart, a little too eager to please. Fifteen minutes in, the pink pepper wakes up and steadies things. Not sharp, not aggressive. Just enough spice to say this isn't one note. By the second hour, the plum blossom has taken over completely. It softens the lychee's sweetness and the geranium leaf adds a cool, slightly green undertone that keeps the florals from becoming syrupy. Jasmine sambac sits underneath, warming the whole thing. Hours three and four belong to the base. Musk arrives quietly, benzoin wraps around it with a vanilla-adjacent warmth, and the guaiac wood keeps everything grounded with just a whisper of smoke. By hour six, on most skin, the fragrance is close and warm and entirely wearable. It doesn't disappear, it settles.
Cultural impact
All Of Me Floral is 90% natural origin and certified vegan, reflecting a growing commitment to ingredient transparency in fragrance. The formula centers on a bouquet of florals that unfold gracefully on the skin, revealing depth and complexity over time. What emerges is a fragrance that feels both modern and timeless, rooted in tradition while embracing a cleaner approach to craftsmanship. The woman who wears it is someone who values intention in everything she chooses.
