The Story
Why it exists.
The beginning
Bloom 23 arrived in 2018 from Canadian fragrance house My Daughter Fragrances, with Janey Ganson and Jessica Buchanan credited as its perfumers. Its name points directly toward blossoms, while the composition gathers gardenia, vanilla, and ylang-ylang into a soft white-floral portrait. It's a created bloom, imagined through three notes with distinct textures: gardenia's creamy petals, vanilla's rounded sweetness, and ylang-ylang's floral character. Together they build a layered floral accord that feels smooth and enveloping, with the gardenia lending a dense, fleshy quality and the vanilla adding a mellow, lactonic warmth.
The composition of Bloom 23 is described by yellow floral, white floral, sweet, woody, lactonic, and powdery facets. Gardenia provides the floral centerpiece, while ylang-ylang contributes a soft, rounded floral presence that broadens the arrangement. Vanilla introduces creamy sweetness and a subtle woody undertone, binding the notes together. Together, these facets shape a scent that balances brightness with softness, giving the fragrance a layered character that reveals itself gradually on skin and rewards closer attention to how each note settles around the others.
The evolution
Bloom 23 is listed with a fresh floral character, built around gardenia, vanilla, and ylang-ylang. The composition is described through yellow floral, white floral, sweet, woody, lactonic, and powdery facets. These facets suggest a progression from a brighter floral impression toward something softer and more enveloping as the fragrance wears. Gardenia's creamy floral quality provides continuity through the wear, while vanilla contributes rounded sweetness and a lactonic softness that becomes more apparent over time. The woody and powdery facets lend structure beneath the florals, and the ylang-ylang keeps the overall effect rounded rather than one-dimensional. It's a composition that rewards returning to, noticing how its layers rest differently against the skin as the hours pass.
Cultural impact
Bloom 23 belongs to a category of fragrance that wearers return to precisely because it wears its white-floral character with conviction. Its gardenia and vanilla pairing speaks to those drawn to expressive florals with a soft finish, while the composition's yellow floral, woody, lactonic, and powdery facets give the scent a layered dimension worth exploring. The name Bloom 23 carries a simple, evocative quality that matches the fragrance itself, and the composition invites a close reading: how the creamy floral center sits against vanilla's warmth, and how ylang-ylang rounds the whole accord into something cohesive and quietly distinctive.
The House
My Daughter FragrancesMy Daughter Fragrances is an independent Alberta fragrance house founded by Janey Ganson. The name honors Ganson’s daughter, Anna, while the brand’s identity centers on scent as a way to mark personal moments and create emotional connections. Its collection includes Joyful, Always Loved, My Wild, Bloom 23, and Mandarin and Frankincense, each introduced during the house’s first years of activity. Based at the “Perfume Barn” in Alberta, Canada, My Daughter Fragrances presents a warm, personal approach to niche perfumery, pairing expressive names with botanical influences. The house also makes fragrance oils, extending its connection with customers beyond conventional eau de parfum formats.
The Creator
Janey Ganson & Jessica BuchananGanson’s style favors evocative compositions with an eco-luxe sensibility, drawing the wearer toward recognizable natural notes and carefully judged contrasts. Citrus, florals, woods and aromatic accents provide the framework for scents that feel polished yet personal.
