The Story
Why it exists.
The beginning
My Wild arrived in 2017 from Canadian fragrance house My Daughter Fragrances, created by perfumers Janey Ganson and Jessica Buchanan. Its name suggests a freer, less restrained side, and that idea appears in the composition itself. Violet brings a soft floral center, while pink pepper, juniper, and cedar introduce a sharper, more independent energy. Frankincense adds resinous depth, and vanilla keeps the final impression warm and generous. Together, they create a fragrance that refuses to settle for one note or one mood. The opening lifts with peppery brightness and a cool floral impression before settling into layers of green, woody warmth, sweetness, and resin.
The interesting part is the contrast built into My Wild. Violet and vanilla create a sweet, powdery axis, while pink pepper and juniper add brightness and a clean aromatic snap. Cedar grounds that lift in wood, and frankincense lends a trace of resinous depth. Nothing needs to shout for attention. The composition works through shifting textures, moving from floral softness to peppered brightness, then settling into a smooth, balsamic warmth.
The evolution
On skin, the opening feels like a violet-scented breeze crossed with a snap of pepper. It has presence without becoming loud, drawing attention through a fine, aromatic edge. As the first phase recedes, juniper and cedar make the composition feel greener and more grounded, while vanilla begins to round out the sharper moments. The drydown is the lasting impression: soft, sweet, woody, and gently resinous, with the violet still present beneath the warmth. The fragrance develops gradually, with peppered brightness giving way to a warmer blend of powdery floral notes, dry wood, and subtle sweetness.
Cultural impact
My Wild fits the house's intimate, memory-keeping approach, offering a fragrance shaped by connection, botanical character, and personal expression. Violet, pink pepper, juniper, cedar, frankincense, and vanilla create a layered composition that invites close attention as its floral, aromatic, woody, and sweet facets unfold. Its appeal lies in the way the notes interact, offering something distinctive to discover in the way it wears and evolves on skin.
The House
My Daughter FragrancesMy Daughter Fragrances is an independent Alberta fragrance house founded by Janey Ganson. The name honors Ganson’s daughter, Anna, while the brand’s identity centers on scent as a way to mark personal moments and create emotional connections. Its collection includes Joyful, Always Loved, My Wild, Bloom 23, and Mandarin and Frankincense, each introduced during the house’s first years of activity. Based at the “Perfume Barn” in Alberta, Canada, My Daughter Fragrances presents a warm, personal approach to niche perfumery, pairing expressive names with botanical influences. The house also makes fragrance oils, extending its connection with customers beyond conventional eau de parfum formats.
The Creator
Janey Ganson & Jessica BuchananGanson’s style favors evocative compositions with an eco-luxe sensibility, drawing the wearer toward recognizable natural notes and carefully judged contrasts. Citrus, florals, woods and aromatic accents provide the framework for scents that feel polished yet personal.
