The Story
Why it exists.
The beginning
Serin arrived in 2019 from John Biebel's studio in Pawtucket, Rhode Island. Biebel has always worked across disciplines, painter, musician, UX designer, and his fragrances carry that same layered sensibility. Serin grew from an interest in the marigold-smoke pairing: two materials that shouldn't work together, that pull in opposite directions, and somehow do. The result is a fragrance that refuses easy categorization. Not quite incense, not quite floral. Something else entirely, born from the tension between them.
What makes Serin unusual is the marigold accord itself. Most fragrances use marigold (tagetes) sparingly, as a top-note accent. Here it's structural. The accord combines tagetes, calendula, opoponax, mint, sweet musk, and white champa leaf, and that combination reads herbal-green, almost bitter at first encounter. The smoke doesn't soften it. It argues with it. Guaiac wood, cypriol, and sandalwood form the smoky-resinous counterweight, while rose and heliotrope add a quiet floral undertone that keeps the whole composition from becoming purely austere. It's a fragrance built on productive disagreement.
The evolution
The opening announces itself immediately, a burst of herbal-green intensity from tagetes and mint that's almost medicinal. Thirty minutes in, marigold arrives to soften the edges, and the smoke begins to assert itself. The heart phase is where Serin earns attention: guaiac wood and cypriol weave through the floral elements, creating a smoky-incense character that's simultaneously dark and unexpectedly warm. The rose isn't obvious, it reads more as a quiet undertone, keeping the smoke honest. As it moves into the drydown, the composition shifts toward warmth: sandalwood, musk, and a lingering balsamic sweetness from opoponax. The sillage drops from strong to intimate after the first hour, settling close to the skin for the remaining hours. The next morning, a faint trace of sandalwood and smoke remains on fabric, the ghost of something stranger.
Cultural impact
January Scent Project occupies a specific corner of the niche fragrance world: art-meets-perfumery, made for collectors who treat scent as personal manifesto. Serin fits that ethos precisely. It doesn't announce itself or ask for permission. The smoke-and-marigold pairing is unusual enough to alienate casual wearers and compelling enough to attract devotees who want a fragrance that challenges rather than comforts. It's not trying to be accessible, and that's precisely why people who find it keep reaching for it.
The House
January Scent ProjectJanuary Scent Project is an independent fragrance house based in Pawtucket, Rhode Island. Founded in 2015 by multidisciplinary artist John Biebel, the label produces small‑batch artisan perfumes that blend visual art, music and design. The catalogue includes Smolderose (2017), Burvuvu (2018), Ojiim (2020) and Northern Flicker (2024). Each scent is presented as a personal statement rather than a commercial trend, and the brand also offers private scent development and consulting for collectors and creators who want a bespoke olfactory experience.
The Creator
John BiebelJohn favors a hands‑on approach, often mixing in small glass vials before scaling up. He leans on natural absolutes—smoked woods, resinous amber, wild herbs—while sprinkling in synthetics that add precision.





















































