The Story
Why it exists.
The beginning
Find Me arrived in 2025 from Investi Design, founded by perfumer Ahmet Sahin. The name suggests a scent in search of its wearer, but the composition is most easily understood through its materials: a striking balance of bright fruit, warm sweetness, earth, spice, and woods. There are no confirmed details about a specific muse, place, or personal incident behind the name. What can be read clearly sits in the bottle. Raspberry and blackcurrant give the opening a dark fruitiness, while brown sugar introduces a tempting caramel-like warmth. Jasmine adds a clean floral accent as patchouli and cinnamon bring out the fragrance's earthy and spicy character. Oakmoss deepens the woody structure, rum adds another layer of warmth, and vanilla rounds the composition with a soft sweetness.
The striking choice is how familiar materials refuse to behave politely. Raspberry and blackcurrant bring bright, tart fruit, but brown sugar pulls them toward a sticky, baked warmth. Jasmine adds a clean floral flash, keeping the fruit from seeming overly sweet. Patchouli and cinnamon interrupt the sugar with dry earth and warm spice, adding depth to the opening. Oakmoss introduces a cool, woody texture that gives the composition a darker center, while rum reinforces its warm, boozy character. Vanilla then softens the sharper edges without flattening the fruit, spice, or woods.
The evolution
The opening arrives with a glossy rush of raspberry, blackcurrant, and brown sugar, sweet and fruit-forward enough to feel immediate. Brown sugar deepens first, turning the bright berries into something darker and more syrupy. As the heart arrives, patchouli and cinnamon introduce dry earth and warm spice, while jasmine adds a brief floral lift that stands apart from the darker fruit. The composition then settles into a richer register: oakmoss gives it a shaded, forest-floor texture, rum adds boozy warmth, and vanilla rounds the edges without losing the darker notes. The most persistent detail is that sweet-dark contrast, with the fruit gradually yielding to spice, woods, rum, and vanilla. On skin, the opening can feel vivid and almost sparkling, while the later stages become softer, warmer, and more enveloping.
Cultural impact
Find Me turns a simple invitation, the idea of being found, into a warm and readily legible scent. Its opening draws on the familiarity of raspberry, blackcurrant, and brown sugar, then expands through jasmine, patchouli, cinnamon, oakmoss, rum, and vanilla. The darker fruit notes give the fragrance a mature character, while the floral accent keeps it from reading as entirely heavy. That balance makes it inviting to explore: the bright fruit offers an accessible entry point, but patchouli, cinnamon, oakmoss, and rum add complexity as the scent develops.
The House
Investi DesignInvesti Design is an independent perfume house founded by Ahmet Sahin, a Turkish perfumer who brings a background in facial emotional recognition to the world of scent creation. The brand positions itself at the intersection of behavioral science and artisanal fragrance, asking what emotions might smell like through a collection of conceptually-driven perfumes. Operating from Turkey, Investi Design crafts niche fragrances that explore psychological territory rather than following conventional olfactory families. The house gained attention through its Nerve Agent series, released in 2024, followed by single-note explorations and emotionally-titled compositions in 2025. A 2026 release, The Architect, suggests continued expansion of the line.
The Creator
Ahmet SahinSahin's style is analytical yet warm. He favors transparent structures that reveal their components without sacrificing depth—scents that feel both constructed and organic.
