Heritage
A house, in its own words
Investi Design emerged as a Turkish fragrance house with a distinctive origin story rooted in dual expertise. Founder Ahmet Sahin combines his background in facial emotional recognition technology with perfumery, a combination that shapes the brand unconventional approach to scent creation. The earliest documented fragrance from the house, Nerve Agent No 1, appeared in 2024, marking Investi Design entrance into the niche perfume market. That same year saw the release of four additional Nerve Agent variations, suggesting a systematic approach to fragrance development centered around a single thematic concept. The house name itself, Investi, implies investigation and discovery, aligning with the scientific underpinnings of Sahin background. By 2025, the brand expanded beyond the Nerve Agent series with Vanilla Date and Sinan, demonstrating a willingness to explore disparate olfactory territory. Fragrantica records indicate a 2026 release titled The Architect, pointing to continued evolution in the houses creative direction. The Instagram presence under Investi Parfums reinforces the houses identity as an independent perfume maison focused on emotional profiling and scent artistry.
The central question driving Investi Design might be phrased simply: what does emotion smell like? This inquiry shapes every aspect of the houses creative output, transforming fragrance into a medium for emotional exploration rather than simply a pleasant accessory. The brand embraces rare notes and unconventional combinations as tools for creating memorable olfactory experiences. Sahin background in facial emotional recognition suggests a data-driven approach to understanding how scent influences human mood and perception, bringing empirical methodology to an art form often guided by pure intuition. The philosophy extends to the naming conventions of the fragrances themselves, with titles like Find Me implying narratives of search and connection. By positioning themselves as both crafters and emotional profilers, Investi Design seeks to create scents that resonate on a psychological level beyond traditional fragrance families. The houses emphasis on scent artistry acknowledges the creative ambition behind each composition while the rare notes commitment signals attention to material quality and originality.