Heritage
A house, in its own words
MyLance traces its history to Istanbul, Turkey, where the company says it began building its cosmetics and fragrance business in 1984. That date has remained the central marker of the brand’s identity, appearing across company and distributor materials more than four decades later. Rather than tying itself to a founder’s name or a single historical perfumer, MyLance presents continuity through its longevity and expanding catalogue. The brand’s motto, “Unlimited Fragrances,” has likewise become a concise statement of its character, one that suggests variety, curiosity and freedom of choice. Available information does not establish a detailed sequence of early releases or a documented line of family succession, so the clearest part of the heritage is geographic and chronological: Istanbul in 1984, followed by decades of fragrance development. In recent years, the catalogue has included titles such as Simurg, Xeno, Deja Vue, Paragon, Nob’elite, Drug Drug and Bedouin, all associated with 2025 in the supplied brand record. This range shows a house willing to explore different fragrance languages, from layered amber and spice to tobacco, patchouli, citrus and vanilla. MyLance’s story is therefore less about a famous individual than about sustained activity from an Istanbul base and a broad, many-sided perfume identity. MyLance’s creative identity is best understood through the breadth of its naming and its stated motto, “Unlimited Fragrances.” The phrase implies that fragrance can be selected according to mood, season, occasion and personal taste, rather than confined to one prescribed olfactory category. That attitude is visible in the recent collection, where titles carry distinct personalities rather than belonging to an obviously uniform signature. Simurg suggests imagination and grandeur, while Xeno sounds more directional and unusual. Deja Vue carries a sense of memory and familiarity, Paragon implies comparison and distinction, and Bedouin points toward a different cultural register. Nob’elite adds a playful note, and Drug Drug introduces a deliberately provocative title. The brand’s Instagram description for a featured composition combines amber, vanilla, cardamom, tobacco, patchouli and refreshing citrus, a structure built around contrast rather than a single dominant note. This supports the idea that MyLance treats perfumery as a field of combinations and emotional impressions. The available sources do not name a formal creative team or a documented sourcing charter, so the philosophy should not be read as a technical manifesto. What can be said is that the house values range, experimentation and recognisable aromatic profiles. Its fragrances appear designed to give wearers different identities to try, not to advertise one house code above every other.