Heritage
A house, in its own words
The story of House of Nulla begins with two Turkish entrepreneurs, Nevbahar Koç and Esra Tümen Dinçkök, who met while studying botanical chemistry in Istanbul. Drawn to the legend of Halfeti’s black rose—a flower that turns deep violet when its petals are exposed to the region’s saline waters—they decided to build a fragrance house that would honor that rare bloom. In late 2025 the founders secured a partnership with local growers who harvest the roses at night, preserving the flower’s volatile pigments. By early 2026 they had formulated three distinct compositions, each anchored by a single note from the Halfeti terroir: the smoky depth of Black Rose, the warm spice of regional peppercorns, and the resinous amber that drifts from nearby ancient trade routes. The collection, titled The Beautiful Darkness, was presented at an intimate soirée in Los Angeles’s Church Boutique, where the brand’s aesthetic and narrative were first experienced by press and collectors. A follow‑up event in Palm Springs later that year highlighted the house’s commitment to small‑batch releases, offering exclusive access to the perfume oils that accompany each Eau de Parfum. Since the launch, House of Nulla has maintained a low‑profile growth strategy, focusing on artisanal production and selective distribution rather than mass‑market expansion. The brand’s heritage is thus a blend of Turkish agricultural tradition, contemporary olfactory research, and a deliberate, measured entry into the global niche market. House of Nulla frames scent as a bridge between memory and place. The founders believe that a fragrance should capture not only a moment but the geological and cultural forces that shape it. This conviction drives the house’s emphasis on origin: every ingredient is traced back to its source, whether it is the black rose cultivated in the limestone valleys of Halfeti or the spice blends sourced from nearby Anatolian markets. The brand’s creative process begins with field research, where Koç and Dinçkök spend weeks documenting the seasonal rhythms of the landscape. They then translate those observations into scent sketches, allowing the natural contrast of light and shadow to dictate structure. The resulting compositions avoid synthetic shortcuts, favoring natural extracts that evolve on the skin over time. House of Nulla also values sustainability; the black roses are harvested in limited quantities to protect the wild population, and any waste material is composted or repurposed for local artisans. By grounding each perfume in a specific geography and moment, the house seeks to offer wearers a sensory portal that feels both intimate and expansive.