The Story
Why it exists.
The beginning
Berry Tobacco arrived in 2018 as one of three inaugural fragrances from Alexander Herdahl-Thorsing. White Rum, Berry Tobacco, Cream Flower, three entirely different worlds launched together. That debut said something: this brand wasn't here to find a house signature. It was here to explore. Berry Tobacco took its name from the two notes that anchor it: ripe berries and cured pipe tobacco, bound by vanilla's warmth. The combination sits unusual, fruity and dark, sweet and smoky, which is exactly the point. Herdahl-Thorsing approached fragrance the way a painter approaches a new canvas: with full permission to mix things that don't obviously belong together.
What makes Berry Tobacco structurally unusual is the vanilla placement. Most fragrances put vanilla in the base. Here, it appears in both heart and base, a double layer that amplifies the sweetness and softens the tobacco's edge. The result isn't a tobacco-forward fragrance. It's a berry-vanilla composition that happens to have tobacco in it, which changes everything. The heliotrope adds a powdery, slightly almond-like warmth that rounds the edges, while sandalwood gives the drydown something creamy to lean into. The grapefruit in the top keeps things from getting too heavy at the opening, a brief brightness before the deeper notes arrive.
The evolution
The opening arrives tart and bright. Blackberry and grapefruit hit together, giving you something closer to a fruit punch than a tobacco blend. Thirty minutes in, the red berries emerge and the vanilla begins to swell. This is where the fragrance shifts, the sweetness doesn't overpower, but it does take over. The tobacco doesn't announce itself immediately. It builds quietly beneath the fruit and vanilla, surfacing around the second hour as a warm, slightly dry undertone. By hour three, the composition has settled: heliotrope and sandalwood create a powdery cream, the vanilla persists, and the tobacco lingers as a faint warmth rather than a bold statement. On fabric, it lasts longer, the tobacco note especially holds on fabric in a way it doesn't on skin. The drydown is intimate and close, the kind that someone standing beside you will notice before the room does.
Cultural impact
Berry Tobacco arrived during a period when the fragrance market was saturated with minimalist, gender-neutral offerings. Herdahl-Thorsing's debut collection challenged this trend by embracing bold, narrative-driven scents that wore their personality openly. The brand's New Zealand origins brought a different perspective to the European fragrance tradition, combining Pacific accessibility with Scandinavian restraint in presentation. This release coincided with the rise of 'Instagram fragrance culture,' where scent became a visual and social currency. The 2018 launch positioned Berry Tobacco as an alternative to both the safe florals dominating mainstream retail and the aggressive ouds trending among enthusiasts.


























