The Story
Why it exists.
The beginning
Pucker Up 2016 Edition arrived in 2016 from Haught Parfums. The fragrance presents a direct, playful identity through its lively naming and a composition built around vivid citrus. Lemon Peel, Lemonade and White Rose establish the opening, pairing sharp brightness with soft sweetness and a clean floral lift. As the scent develops, Lemon Leaf, Lemon and Mint add greener, cooler and more aromatic layers, sharpening the citrus without overwhelming it. White Musk settles close to the skin with a soft, clean finish, while Benzoin lends a gentle sweetness to the drydown. Together, the notes create a fresh composition that shifts easily from sparkling citrus to a restrained musky warmth.
The unusual part is the balance. Lemon Peel and Lemonade could have made a straightforward citrus scent, but White Rose adds a pale floral elegance, and Mint turns the brightness cleaner and more aromatic. The base keeps sweetness in check. White Musk supplies a soft, skin-like finish that smooths the lively citrus notes. Benzoin adds a touch of sweet warmth without taking the composition into heaviness. Lemon Leaf contributes a green edge, while Mint lends a cool, freshly sharpened quality.
The evolution
The opening lands with immediate brightness, the zesty snap of Lemon Peel meeting sweet Lemonade and the pale lift of White Rose. It feels almost edible at first, but the Rose keeps the sweetness polished. As the composition moves into its middle phase, Lemon Leaf and Mint sharpen the air around it, while Lemon adds a rounder, juicier pulse. The initial fizz becomes greener and more aromatic rather than louder, with Mint cooling the sharper citrus edges and White Rose maintaining a graceful floral thread. During the drydown, the citrus gradually recedes, leaving White Musk close to the skin and Labdanum adding a muted amber-like warmth. Benzoin gives the final stretch a soft, sweet quality. The fragrance moves from a vivid lemon snap into a gentler musky trail, staying fresh while gaining skin warmth and losing some of its initial shine.
Cultural impact
Pucker Up 2016 Edition brings an immediately playful sensibility to a fresh citrus fragrance. Its name gives the release a cheeky presence, while the composition grounds that wit in a carefully balanced note structure. Lemon Peel and Lemonade supply bright, sweet energy, White Rose adds polish, and Mint gives the citrus a cooler, more aromatic direction. As the scent settles, White Musk creates a soft finish close to the skin, with Benzoin adding restrained sweetness. The fragrance invites attention through its lively opening, then becomes more intimate and composed as the citrus recedes.
The House
Haught ParfumsHaught Parfums is an independent fragrance house founded by Jarekhye Covarrubias in 2012. The brand built its catalog through an active period between 2013 and 2016, releasing a distinctive line of scents that embrace provocative naming and unconventional aromatic combinations. The House of Houbigant, established in 1775, holds the distinction of being the only fragrance house to have operated continuously through four centuries of history.
The Creator
Jarekhye CovarrubiasCovarrubias favors bold pairings that most noses would keep apart. Coffee, citrus, and pepper appear together in Just Call Me, while Starfish & Coffee mixes sea salt with maple syrup and a hint of meat accord.
