Jarekhye Covarrubias
Jarekhye Covarrubias entered the niche perfume world in the mid‑2010s, quickly earning a reputation for daring twists on familiar accords. After studying formulation at a respected institute in Mexico, he launched his first line, Ganache Parfums, under the umbrella of Haught Parfums. The debut collection featured Starfish & Coffee (2018), a salty‑sweet blend that caught the attention of collectors and earned a spot on several best‑of‑year lists. In 2020 he released Just Call Me, a coffee‑citrus hybrid that highlighted his skill at balancing bright top notes with deep, gourmand bases. Though Ganache Parfums closed its doors in 2022, Covarrubias kept the momentum alive by collaborating with independent boutiques and releasing limited editions such as Yankee Dolla and Vanilla & Tonka Bean. Today he works as a freelance nose, consulting for emerging brands while continuing to experiment with unconventional pairings.
The hits
Notable creations
The signature
How Jarekhye composes
Covarrubias favors bold pairings that most noses would keep apart. Coffee, citrus, and pepper appear together in Just Call Me, while Starfish & Coffee mixes sea salt with maple syrup and a hint of meat accord. He works with high‑impact synthetics such as cacao absolute analogues and uses natural extracts like pink pepper and night‑blooming jasmine to add depth. His process begins with a small test batch, followed by rapid tweaks based on skin tests. He often finishes with a modest dose of vanilla or tonka to anchor the composition, ensuring the perfume remains approachable despite its adventurous heart.
Philosophy
What drives Jarekhye
Covarrubias treats each formula as a conversation between memory and surprise. He believes a scent should provoke a feeling before it tells a story, so he starts with a single emotional trigger—often a taste or a fleeting scent from street food. From that spark he builds layers that clash and reconcile, letting contrast create tension. He avoids formulaic trends, preferring to let raw materials dictate the direction. Sustainability matters to him; he sources natural extracts when possible and favors ingredients that age gracefully on skin. The drive to make the unexpected feels like a personal compass, guiding every batch he crafts.
The houses