The Story
Why it exists.
The beginning
Gissah, founded in Kuwait in 2019 by Bashar Al-Ameer, builds fragrances that function as olfactory narratives. Lamar arrived in 2020 as the second chapter in this story-driven collection, its name echoing the Arabic word for narrative. The brand's mission centers on blending Middle Eastern heritage with contemporary composition, and Lamar embodies this through its structure. The opening notes draw from the aromatic traditions of the region's spice markets, while the base leans into the perfumery heritage of oud and leather that has defined Arabian fragrance for centuries.
The note selection reflects a philosophy of contrast and balance. The opening's citrus blossoms temper the spice, ensuring the heart's warmth feels intentional rather than accidental. Gurjum, a resin less commonly discussed than oud, was chosen for its smoky depth that complements without competing. The drydown's leather and vanilla create a familiar Oriental structure, but the vetiver and neroli throughout ensure Lamar occupies its own territory between aromatic freshness and Arabian richness.
The evolution
Lamar begins with urgency. Black pepper and clove create an immediate impression of confidence, a calculated introduction that demands attention. The aromatic quality of juniper and pine provides contrast, preventing the spices from feeling heavy or cloying. As time progresses, the composition shifts toward warmth. Amber wraps around cinnamon, creating a spiced sweetness that feels enveloping rather than aggressive. Gurjum adds a dimension of smoky resin that pairs naturally with rose, introducing a floral element that remains grounded by vetiver's earthy quality. By the time the oud reveals itself in the drydown, the wearer understands the fragrance's arc: boldness refined by elegance, ending in opulent warmth.
Cultural impact
Lamar emerged at a time when the Middle Eastern perfume market was seeking to blend traditional spice palettes with contemporary Western sensibilities. Its launch in 2020 coincided with a growing appreciation for unisex scents that could bridge gendered expectations, allowing both men and women to explore a shared aromatic narrative. By incorporating familiar notes like black pepper and clove alongside pine and neroli, the perfume resonated with younger consumers eager for authenticity and cultural depth. Over the subsequent years, Lamar has been featured in artistic installations and fashion collaborations that celebrate storytelling through scent, reinforcing Gissah’s reputation for narrative‑driven creations.
