The Story
Why it exists.
The beginning
The 2007 Vivara marks a reissue of a classic Pucci fragrance, bringing a beloved composition back to contemporary audiences. This reissue maintains the chypre structure that made the original notable while offering something that feels relevant to modern tastes. The fragrance carries forward the heritage of its predecessor, drawing on the brand's Mediterranean roots and translating them into a composition that resonates with present-day sensibilities.
The amaretto in the opening introduces a bitter-almond note that adds character to the top. Combined with bergamot and galbanum, the top creates a green, slightly nutty character that feels intentional and well-constructed. The galbanum acts as a structural element in the opening, lending the composition an architectural quality rather than something purely decorative. White florals appear in the heart, grounded by the earthier components underneath, preventing the fragrance from becoming lightweight and one-dimensional.
The evolution
The opening registers as sharp and green, with bergamot and amaretto creating a tension that persists before the florals become more prominent. Jasmine becomes more evident as time passes, accompanied by a green element that keeps it from behaving like a straightforward soliflore. The narcissus adds a yellow floral quality that prevents the heart from becoming overly soft. The base features iris and vetiver working together for a clean, powdery finish that stays close to the skin. The composition maintains its presence throughout wear.
Cultural impact
Vivara (2007) presents itself as a green chypre that offers complexity without heaviness. The galbanum-forward structure gives it a distinct character that sets it apart from more straightforward green fragrances. This composition occupies a particular space within the chypre family, offering an alternative to both vintage powdery interpretations and modern aquatic approaches.
The House
Emilio PucciEmilio Pucci is an Italian fashion house that extends its celebrated legacy of vibrant prints into a line of fragrances. Since its founding in 1947, the brand has translated the kinetic energy of its runway collections into scent compositions that echo the same sense of colour, movement and Mediterranean light. The perfume portfolio, anchored by the iconic Vivara launched in 1965, offers a concise yet expressive range that reflects the house’s dedication to harmony between scent and style. Each bottle carries the unmistakable Pucci logo, linking the olfactory experience to the visual language that has defined the brand for more than seven decades.
The Creator
François DemachyDemachy's work bridges two traditions. He is a Grasse native with deep roots in natural raw materials, yet he embraces modern molecules without hesitation.
