The Story
Why it exists.
The beginning
Avec Muah arrived in 2025 from Egocentrique, the perfume house behind the fragrance. Lorenzo Orlandi Berti is credited with its creation. The composition begins with basil, petitgrain, and violet, a combination that looks polished on paper but wears with a sharper edge. Basil contributes a clipped, herbal green quality, while petitgrain adds a leafy brightness and violet introduces a cool, powdery floral note. Together, the opening reads both crisp and softly textured, establishing a fragrance that reveals different facets as it develops. The contrast gives Avec Muah a confident character without relying on a heavy, ornamental base.
The most striking choice is the meeting of basil and violet. One brings a clipped, aromatic green; the other brings a cool, powdery floral shadow. Their different textures give the opening a clear structure, with the green notes staying vivid as violet adds softness. The heart complicates that impression with bell pepper, jasmine, musk, and patchouli. Spicy brightness, white floral softness, and earthy depth arrive together, lending the composition layers of freshness, warmth, and depth.
The evolution
The first impression is a brisk collision between aromatic basil, leafy petitgrain, and violet, with the green notes carrying the scent forward while violet lends it a powdery hush. As the opening softens, bell pepper adds a sharp, almost sizzling edge. Jasmine brings a clean floral lift, musk softens the edges, and patchouli deepens the middle with an earthy, slightly shadowed quality. The drydown shifts again: cashmeran gives it a soft, suede-like texture, cedarwood adds structure, tonka bean introduces warmth, and vetiver leaves a dry green trace. As the scent settles closer to the skin, the brighter opening gives way to a layered blend of gentle woods, warm sweetness, earthy patchouli, and a restrained green finish.
Cultural impact
Avec Muah offers an expressive introduction to Egocentrique through its layered mix of aromatic, floral, spicy, earthy, and woody notes. Basil and petitgrain bring a fresh green quality to the opening, balanced by violet's cool, powdery character. Bell pepper sharpens the composition as jasmine, musk, and patchouli develop its floral, soft, and earthy dimensions. The later notes of cashmeran, cedarwood, tonka bean, and vetiver give the fragrance a grounded finish, inviting discovery through the changing interaction of crisp greenery, warm florals, subtle spice, and textured woods.
The House
EGOSCENTRIQUEEgocentrique is a fragrance from Coreterno, a perfume house positioned between New York and Rome. Introduced in 2025, it presents fragrance as an act of self-assertion, pairing bright citrus notes with a darker, sensual character. A review describes its opening through the image of barbecued lemons, while another presents Egocentrique as a contrast of opposites, with brightness cutting through shadow. The result is a scent meant to feel direct, playful, and self-possessed rather than polished or restrained.
The Creator
Lorenzo Orlandi BertiHis style favors clarity and precision, with a marked preference for Mediterranean botanicals and the richness they offer when treated with care. Lorenzo works comfortably across natural and synthetic domains, selecting each element for what it contributes rather than what it…
