Heritage
A house, in its own words
Egocentrique belongs to the relatively young world of Coreterno, a brand whose identity is rooted in New York and Rome. Its short history gives each release a sense of experimentation, but its creative partnership brings together distinct perfume cultures. Coreterno revealed Egocentrique with perfumer Ashley in Paris, known online as @ashleyinparis. That collaboration matters to the fragrance's identity because Egocentrique does not follow a conventional luxury-house narrative. It draws on the boldness associated with New York attitude and the expressive sensuality often associated with Rome. The name itself places the wearer at the center, a theme carried through the composition and presentation. Independent fragrance coverage also characterizes the brand as occupying an unusual space between those two cities. Rather than borrowing an old European house history or presenting a long institutional legacy, Coreterno builds its story through individual releases, collaborations, and a deliberately unconventional voice. Egocentrique is part of that current chapter, appearing in 2025 alongside compositions such as CliMax&Tell, Avec Muah, Zest me up!, Whoremones, and Après moi, le déluge! Egocentrique is framed as a manifesto of radical self-love. Its central idea is not simply to make a striking fragrance, but to give that fragrance a confident point of view. The contrast between bright notes and deeper, sensual ones reflects a broader creative approach that welcomes contradiction. In Egocentrique, citrus does not soften the composition, it sharpens it. Reviews have described the scent as bold, mysterious, playful, and energetic, suggesting that opposites coexist rather than compete. The name and visual language also reject the restrained anonymity often associated with fine fragrance. Wearing the scent becomes a choice to occupy space, state a mood, and invite attention. Coreterno's city-spanning identity supports this philosophy. New York contributes an urban, irreverent directness, while Rome suggests warmth, sensuality, and theatricality. The collaboration with Ashley in Paris adds another cultural layer. The fragrance does not imitate one place or one fragrance tradition. It treats perfumery as personal expression, where scent can be bright and dark, provocative and composed, intimate and larger than life. That self-conscious attitude gives Egocentrique its distinctive character.