The Story
Why it exists.
The beginning
Not Usual was created by Maxime Gonzalez-Anton for Brogi Fragrances and released in 2025. The fragrance brings together raspberry, saffron, rose, magnolia, frankincense, leather, oud, amber, and vanilla. Its composition pairs bright fruit and floral warmth with resinous smoke, rich woody depth, leather, and a sweet base. The result is familiar territory given an unruly twist, moving between vivid top notes, a polished floral heart, and a warm combination of smoke, woods, amber, and vanilla.
The unusual part lies in the contrast, not in a secret ingredient. Raspberry meets saffron in an opening shaped by fruit and spice. Magnolia and rose give the middle a floral character, while frankincense introduces resinous smoke. Leather and oud add depth without making the composition depend on weight alone. Amber and vanilla shift the drydown toward sweetness, balancing the darker notes and giving the fragrance a warm, rounded finish with a gentle smoky accent.
The evolution
The first impression is bright and lightly tart. Raspberry gives the opening a lively fruit character, while saffron adds a warm spice. As that brightness softens, rose and magnolia unfold with more air around them. Frankincense then introduces a fine layer of smoke, recalling the atmosphere of a candle burning elsewhere in the room. The later stages settle into leather, amber, oud, and vanilla, where sweetness and depth trade places. Leather and oud contribute darker, woody facets, while amber and vanilla keep the composition gentle and approachable.
Cultural impact
Not Usual offers a clear exploration of contrasting fragrance materials. Raspberry and saffron establish a bright fruit-and-spice opening, followed by the floral pairing of rose and magnolia. Frankincense adds resinous smoke, while leather and oud contribute darker depth. Amber and vanilla soften the composition with sweetness, creating a varied trail from fresh fruit to warm woods and softened smoke. The fragrance invites attention through its changing combinations rather than a single dominant mood.
The House
BrogiBrogi is a Polish niche perfume house that emerged in the mid‑2020s with a focus on handcrafted scents that speak to personal memory. The label positions itself between art and everyday wear, offering small‑batch creations that combine European botanical extracts with modern compositional techniques. Each fragrance arrives in a minimalist bottle that highlights the scent rather than the packaging, inviting the wearer to explore a quiet, intimate moment. Since its first release in 2025, Brogi has built a modest but dedicated following among collectors who value authenticity over hype.
The Creator
Maxime Gonzalez-AntonHis style pairs vivid opening notes with carefully judged depth. Lemon, mint and red currant bring brightness, while lychee, apple and materials such as cashmeran lend a rounded, modern character.
