Heritage
A house, in its own words
Brogi traces its roots to a small studio in Warsaw, where founder Michał Gilbert Lach began experimenting with natural ingredients in 2024. Lach, a former graphic designer, partnered with perfumer Fabrice Suero, whose multicultural background informs the brand’s ingredient palette. Their collaboration produced the debut fragrance First Love in early 2025, a scent built from hand‑selected European botanicals. The launch attracted attention from niche retailers and led to a partnership with Wrist Aficionado for a limited edition release later that year. By the end of 2025, Brogi expanded its catalogue with Drunk Flowers, Not Usual, and Understoudhment, each reflecting a different facet of contemporary Polish sensibility. In 2026 the house introduced Grapewood and Chocoudh, marking its first foray into woody and gourmand territories. Throughout its short history, Brogi has remained independent, financing production through direct‑to‑consumer sales and selective boutique placements. The brand’s growth has been documented in Polish fragrance blogs and niche perfume forums, which note its commitment to hand assembly and small‑batch releases as distinguishing traits. While still young, Brogi’s timeline shows a steady cadence of new launches, each accompanied by transparent ingredient disclosures and a focus on sustainable packaging. Brogi’s creative vision rests on the belief that scent should act as a personal narrative rather than a market trend. The house emphasizes emotional depth, encouraging wearers to connect a fragrance with a specific moment or feeling. Its values include transparency, responsible sourcing, and respect for the craft of perfumery. Rather than chasing novelty for its own sake, Brogi selects ingredients that have a clear provenance and a story that can be shared. The brand’s approach to formulation favors balance over excess; each note is placed to support a central theme, whether that theme is the bittersweet nostalgia of First Love or the bright optimism of Grapewood. Sustainability informs decisions from glass bottle weight to the choice of recyclable caps, and the house avoids animal testing, aligning with broader industry moves toward cruelty‑free practices. By keeping production volumes low, Brogi maintains a direct line between creator and consumer, allowing feedback to shape future releases. This iterative, conversation‑driven model reflects the brand’s commitment to authenticity and to the idea that perfume can be both art and daily comfort.