The Story
Why it exists.
The beginning
Nurture began with a question: what does a fragrance designed for care look like? Not for performance, not for projection. For presence. Abel collaborated with Gray Label, an organic children's clothing brand, and together they approached perfumer Fanny Grau, a mother herself, and partner of Abel's own Master Perfumer Isaac Sinclair. The brief was simple: create something calming enough for new mothers navigating exhaustion and joy in equal measure. The ingredients were chosen not just for scent, but for their properties. Calming rose. Energising orange blossom. Ginger for its anti-nausea qualities. Sandalwood for grounding. Launched in 2018.
What makes Nurture structurally interesting is its restraint. The pyramid is surprisingly lean, just six materials across three layers, yet the result reads as more complex than it is. The rose and orange blossom don't arrive as full-bodied florals. They arrive as what one reviewer called 'olfactory apparitions,' ghost-like impressions that hover rather than bloom. The ginger provides the counterweight: sharp, fresh, legible. Together, they create a composition that feels transparent rather than linear. Nothing fights anything. Everything stays in balance.
The evolution
Nurture opens with a resinous brightness, the mastic or lentisque arriving first, clean and green, before the orange blossom and rose emerge as soft impressions rather than full florals. The transition into the heart is gradual: ginger arrives clean and warm, cutting through the floral softness like a blade of light. The jasmine sambac adds a quiet creaminess without overweight. By the drydown, the Ceylonese sandalwood arrives last, slow and milky, settling into the skin like a warm embrace. The sillage stays close throughout, moderate projection means this is a fragrance that someone has to lean in to notice. On most skin types, expect 6-8 hours of quiet presence.
Cultural impact
Nurture occupies a specific corner of the fragrance world: soft, intimate, and intentionally calming. It was designed with wellness in mind, rose for calm, ginger for energy, sandalwood for grounding, positioning itself as a fragrance for moments of transition, exhaustion, or tenderness. The collaboration with Gray Label (organic children's clothing) reinforces the maternal, nurturing positioning. It's not trying to be the loudest scent in the room. It's trying to be the one that stays with you.





















