Rosyfolia

Rose has anchored perfumery since antiquity. Ancient Egyptians used rose essence in cosmetics and religious rituals, but rose distillation as a refined practice evolved in Persia and the Arab world, where rose water and attars became central to both perfumery and medicine. Iran—historically Persia—holds the oldest documented tradition of rose oil production. By the seventeenth century, the city of Grasse in Provence, France, had become Europe's perfume capital, and rose cultivation there intensified. Two roses dominate the fragrance industry: Rosa damascena, prized for its deep, complex scent and grown primarily in Bulgaria and Turkey, and Rosa centifolia, the "rose de mai" cultivated in Grasse, which requires a labor-intensive multi-step extraction because it yields less essence than damascena. The fantasy note Rosyfolia® draws on this deep well of rose tradition—itself a centuries-long story of cultivation, trade, and craft—while leveraging modern chemistry to isolate and reassemble the most characteristic facets of the rose experience. The concept reflects how contemporary perfumery honors the past while expanding what a single note can express.